We're a tight-knit group of hard-working, fast-footed, fearless upstarts with fantastic eyes for detail and highly evolved ideating glands. We have collectively pushed over 75,000,000 pixels, produced in excess of 120,000 sq ft of printscape, scribbled a quattuordecillion words, and sacrificed dozens of good ideas for a single great one.
If you’ve ever met her, spoken with her, or been on the business end of one of her grade-A awesome emails, you can probably guess Karen’s gift and one true love: humans. A once-upon-a-time Anthropology major, she puts that to use on the daily by analyzing social dynamics, gauging and bridging cultures, slaying unicorns, and interpreting for the locals (us). When she’s not building and nurturing our client relationships, she’s an avid reader, writer, biker, and buffalo wing-er.
Karen has a twin brother. Let it be known that she was born first.
Conor is a dyed-in-the-wool visual problem solver. He has a particular interest in typography as it has applications across all design subsets. He is also influenced by animation studios including Team Ghibli, classic Disney, and Pixar.
If not born as a designer, he would be playing the harpsichord..
Lee hails from the great tax-free state of Delaware. Two years as an engineering major taught him that math was hard—and that design came easy. Even as a designer, though, he never shook his training: his favorite work shows off hard edges, flat color, and perfect alignment. (And so does his desk—every night, Lee cleans it off, then shuts off his mouse and flips it upside down.)
Lee has teenage beard-growth capacity and a geriatric bedtime.
Nicole showed up at our office with a box of cannolis and has been keeping us happy, healthy, and caffeinated ever since. The glue that holds Madwell together, Nicole is a first-rate planner (she plans Halloween costumes a full year in advance), communicator (cats and plants are people too, you know), and builder of cultural bridges. Her avid feminism and love of skulls, art, and urban exploring are just a lucky plus.
Nicole once caught a mouse with nothing but a jar of artisanal peanut butter and some strong language.
Chris believes great work ethic is the backbone of design. He spent the past eight years rowing competitively at the Varsity and Collegiate level, a sport requiring daily 5 am wake-ups. Luckily, this has given him a high tolerance to the effects of sleep deprivation, an accepted job hazard for any young designer. He also has a mild obsession with Chipotle and struggles each day he goes without it. Chipotle, you're on notice: come to Bushwick, dammit.
Has a passionate hatred for shoe laces and is anxiously waiting for the day velcro comes back into style.
Hailing from a family steeped in the visual arts (her great-grandfather was a typesetter in the Depression and her mother is an artist/art teacher), Julia is one of Madwell’s resident experts in making things look awesome. Her heroes are Carl Sagan, David Attenborough, and Edward Gorey.
Julia is also quite fond of kittens, steak, and becomes irritable with lack of proper food and rest.
Reared in Belgium. But can’t speak French. Or Flemish.
Amanda was born at a gas station and raised in the suburbs of Texas. Growing up, she had plans to be the next Steve Irwin; several allergy shots and plenty of ruined zoo trips later, however, she decided to switch to writing. When not happily buried up to her ears in pens and scratch paper, she’s usually off perusing bookstores or dragging friends along to comedy shows.
Amanda has a different last name than the rest of her family thanks to a typo on her birth certificate that has yet to be corrected.
A good strategic leader is ready for anything. David’s our case in point: old at heart, he has flatware service for ten (young at heart, he doesn’t own a table). He’s collected dozens of pairs of not-particularly-collectible shoes. And he always takes more than the recommended daily dose of Flintstones vitamins. The one thing he didn’t see coming? His love for the color blue is starting to cause some serious wardrobe difficulties.
David has a curious habit of making purchases he doesn’t remember, which once resulted in the surprise delivery of a queen-sized mattress.
Laura’s parents never sent her to her room as punishment—it had too many books in it. Instead, they made her play sports. (She coped by becoming an all-state track star and promptly quitting.) She eventually found her way home to her words and today earns her keep by incubating (not intubating) melodic phrases. She divides her free time between eating her weight in noodles and introducing herself to other people’s pets.
Laura shares her middle name with a biblical villain whose name begins with the letter S. (It’s not Sauron.)
Matt sees effectiveness in design as providing a holistic experience that breeds trust, delight, and true engagement with users. His sensibilities are influenced by his background in architecture; he often dives into distinct project components including visual/interactive design, coding, or conceptual planning.
He and David constantly battle for the title of Madwell Ping Pong Champion, but only after Matt has made a ritual French Press.
Has eleven toes.
Growing up in Kansas, Liz’s game of choice was “interior designer”: every Sunday night, she’d ask her parents to rearrange her bedroom furniture so she could start the week off fresh. Ironically it was a hurricane, not a tornado, that brought her to New York City from New Orleans. And while she’s tried moving away over the years, for reasons she can’t quite explain—it might be related to soup dumplings—the city has her magnetized. (Bad news for the soup dumplings. Good news for us.)
Liz prefers the color chartreuse and believes that everything is better inside a pie crust.
After an extended quasi-legal career as a Fin de siècle showman, rabble-rouser, and raconteur, Sean settled down into New York City's music and internet startup worlds. His practiced account management style tends toward overpromising and over- over-delivering, all without a bead of sweat on his brow. The gentleman prefers his music honest, his shoes bench-made, and his whiskey cask-strength. We couldn’t have designed him better ourselves.
The Sean Holland school of thought holds that when speaking to foreigners, if you affect their accent, they’ll understand you better.
Bo is the proud holder of two Madwell titles: shortest name and longest run of unvaried lunch selection. (Tacos, if you're curious.) He got into advertising because his mother told him that instead of talking so much he should put pen to paper and make something of himself. He trades stories like currency and embellishes the already fictional. Catch him people watching in Washington Square Park or enjoying savory snacks at the corner café. (Also—hi mom!)
A proud Arizona native, Bo will enthusiastically divulge the benefits of a 10-gallon at the drop of a hat.
The way we see it, the more experience you have, the better the user experience advocate you become. That’s exactly what makes Robyn such a UX pro: trained in advertising and design, she’s been everything from an engagement ring designer to an urban developer to a traveling nanny. She even has her pilot’s permit. As long as it involves visual design, team building, and humans, she’s in. (And as soon as we get that Madwell jet, she’s got dibs on the driver’s seat.)
Robyn’s favorite color is #FF6666. No substitutions, please.
Frank has 13 years of experience in building for the web, many years of that overlapping with building things out of glass, steel and concrete. Letting no detail go without care, he is constantly pushing his skills forward in both the design and development realms.
He follows Car & Driver, Consumer Reports, and the decaying state of the retail industry at Labelscar.com
There are only a few things on this earth he does not have an opinion about.
Like any good night owl, Anna loves coffee and African drumming. Although her raw sketching and scribbling skills have given an organic edge to many a Madwell project, her cream cheese bust of Kevin Bacon is still one of her proudest pieces. Anna’s favorite color is Pantone 5773 C; her second favorite color is organization. (If all the dishes are washed and lovingly aligned, we know she’s been by.)
Anna was once bit on the buttocks by a penguin. And she has an unhealthy (literally) fear of vegetables.
Ana got into design the way we all do at age six: by drawing dalmatians. Practice makes professional, as they say, and today Ana can (and will, and does) draw anything she wants. Birds are her favorite, though: a serious bird nerd, she once kept three white doves as pets, and she still spends hours reading up on birds online. The rest of her energy goes toward good music and good food—proper fuel for any creative soul.
Ana loves all things teensy. Special shoutout to tiny teacups and itsy-bitsy chairs.
A one-time resident of Colorado Springs, Tacoma, Portland, Berlin, and now Brooklyn, Walt is tired of learning to use new showers.
Jason is a Texan who moved to NY because he heard about it in a rap song (really pretty much all rap songs not by Dre). His eyesight is on the Mr. Magoo level but his design third eye rivals the power of Cyclops (the optic blasts from the X-Man, not the Greek epic god-spawn). Branding and typography are his passions, as are bean & cheese tacos with bacon and guacamole. And bright colored shoes.
In order to be employed at Madwell, Jason inadvertently spent a night in jail. Seriously, he was handcuffed on Madwell time. That's dedication.
Nick is a California-grown New York native who’s been building games and apps since he was 10. Steeped in gaming tradition, Nick reserves a special place in his heart for vintage games—we’re talking about the former Marble Madness world champion here. His love of retro extends across other media, too: he shoots film photography and collects cassettes (he even listens to them!).
Nick was obsessed with professional wrestling as a kid, which explains his outstanding Macho Man Randy Savage impression.
Ricky is Madwell’s resident Dorian Grey: fresh-faced and bright-eyed, he’s already got a lifetime of experience under his belt. (You’re familiar with his work, you just don’t know it: he played Chip in the Broadway production of Beauty and the Beast, for starters.) Lucky for us, account management is his true calling. Not only is he outrageously friendly and whip-smart, he’s an insomniac trapeze artist who’s obsessed with lists. (See? Perfect.)
Ricky’s a music composer and critic. Thinking about making music? He knows. And he’s already judging you.
Jacob grew up in the Endless Mountains of Pennsylvania, raising tadpoles and catching fish. He quickly formed an affinity for painting and drawing comics at school, and has never stopped making art. Considers himself to be painfully shy, but still can't resist trying to make people laugh.
Jake types with his two index fingers. Take that, public school system.
A trained graphic designer, Malissa even did the obligatory framing shop stint in college (and she has the battle scars to prove it). After graduation, she followed her calling straight into the city on the always-popular No Money/No Plan plan. (Her mom was thrilled.) After a spin on the freelancing circuit, she now calls Madwell home. We have an unspoken agreement, though: a job offer from a bakery as a professional taste tester, and she’s so out of here.
Malissa once beat 100 people in a rock, paper, scissors tournament. Her strategy? Not talking about her strategy.
Completing creative marathons requires limber, buoyant legs and excessive stamina. At a solid 5 foot 7 inches tall Chris has the creative legs of a pigmy elephant combined with the speed of a full-sized adult cheetah (without the balance). Chris's design career began at the ripe old age of 5 when his mother provided him with a budget to decorate his bedroom to his liking. He has since maintained the philosophy that what he sees in his head he should attempt to manifest, no matter how hard, and always on a budget (for the most part).
Feels that watching Nicolas Cage movies purifies the soul while connecting one's subconscious with the cultural zeitgeist. Especially Bangkok Dangerous.
Allison is a thrill-seeking open book with ants in her pants. Whatever you’re planning, she’s in (bonus points for karaoke, cliff jumping, or beer and burritos at a soccer game in Nicaragua). Her energy and enthusiasm are boundless—her goal in life is to find the equation for teleportation—and if she’s not taste testing ice cream or sampling strange cocktails, look for her deep in her other favorite hobby: solving design challenges to her heart’s content.
Allison is hoping to be reincarnated as Washington Square Park. Yeah, the actual park itself.
This Laura goes by many names (e.g., Jumpsuit) and wears many rings. She's sort of always been a writer, but it wasn't until she penned a short story about vampires and gave her English teacher nightmares that she considered pursuing it as a career. When she isn't staring into the void willing new thoughts to life, you can find her drinking whiskey at sundry dive bars and attending heavy metal concerts as well as non-thrash related musical happenings.
Laura was born and raised in Louisiana (not New Orleans). She makes up for not having an accent by making really, really good gumbo.
Joyce is our resident gypsy. This fourth-generation Queens native enjoys moving to a new apartment every three months and to the west coast and back every three years. Other hobbies include flat-affecting, frozen burrito eating, and obsessive Sonos playlisting. Joyce is also a dog-loving cat owner who aspires to own a visually impaired pug whom she will call Raisin.
Joyce wrote a book about how to survive a shark attack. CliffsNotes: Squeeze the shark’s eyeballs. They will feel like peeled plums. Do it anyway.