Who We Are

We Made Madwell

We love what we do here, but that’s not even the half of it.
Scroll down (or filter) for a peek into our weird, wonderful ways.

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Aspiring Magicians
Band Kids
Beards
Cats
Definitely Hungry
Dogspotters
Epic Socks
Hufflepuffs
Into Filters
Jugglers
Lefties
Netflix Moochers
Night Owls
OK With Snakes
Probably Hungry
Team Brooklyn
Team Denver
Total Bores
Berto Aguayo

Senior Creative Producer

Berto is a professional pensive who seeks out the efficiencies in everything. A social architect, he's always expanding his network of "friends who can do that" by way of his natural smell-good musk and his reputation as giver of the best hugs. Berto left the Midwest to live his best life, but relives the worst day whenever he forgets his chapstick at home.

Important Fact

Berto's endorphin triggers include cotton candy skies, musical swells in film, and PBJ's.

Shey Aponte

PR Coordinator

A Jersey girl through and through, Shey found herself on the right side of the Hudson in a frigid escape from her icy Ithaca alma mater. While her taste in carbs is questionable, her taste in music is not: she’s seen The Stones, The Who, Tom Petty, and Paul McCartney in concert (not all at once—can you imagine?).

Important Fact

Shey had an incredibly glamorous first career as a college spa janitor.

Vania Arevalo

Strategist, Insights & Experience

Long ago and far away, Vania was a financial consultant. One day, her inner creative burst Alien-style from her body, took over the controls, and marched her to Pratt for a Master’s in Design Management. Today, Vania 2.0 is our perfectly balanced blend of business and creative thinking. Now if she can just keep her inner Francophile at bay...

Important Fact

Vania has been to 25 countries and counting.

Michelle Aselta

Public Relations Director

Michelle has dreamed of a job in PR since...well, right after she graduated college and needed a job doing something/anything. She fell in love with the high highs, the always-developing stories, the business wins, and the excitement and unpredictability that keep her brain on its toes. Yes, her brain has toes.

Important Fact

Ever heard of circus camp? No? Michelle will fill you in.

Jessica Auville

Copywriter

Jessica got into the words game early by selling short stories to her fourth-grade classmates at a quarter a pop. She picked things up again much later when she tripped over a creative writing degree and fell into a career in advertising. She loves tiny things, bodega flowers, and anyone who understands why she finds the show Trailer Park Boys both genius and soothing.

Important Fact

A southerner with no accent to speak of, Jessica probably wants to get coffee with you to talk about your thoughts.

Katherine Beherec

Developer

Katherine’s journey to Madwell Developer involved layovers in Engineering (her first internship was at a crane company), Journalism (she’s worked for a few newspapers in her day), and PR (which drove her to teach herself coding, volunteer for small projects, and then jump departments). She can weld and operate a forklift, both of which will definitely come in handy in the very near future.

Important Fact

Katherine was the first person in her family to be born outside Texas since before the Civil War.

Lee Benedict

Senior Designer

Lee hails from the great tax-free state of Delaware. Two years as an engineering major taught him that math was hard—and that design came easy. Even as a designer, though, he never shook his training: his favorite work shows off hard edges, flat color, and perfect alignment. (And so does his desk—every night, Lee cleans it off, then shuts off his mouse and flips it upside down.)

Important Fact

Lee has teenage beard-growth capacity and a geriatric bedtime.

Conor Birney

Group Design Director

Conor joined Madwell in our equivalent of the stone age, when we still worked in a one-room loft and designed things by rubbing sticks together. Over the years, his interests have grown far beyond his foundations in fine art and digital design into printmaking, animation, even some code—anything he can get his sticks on. In fact, he gets so worked up about all the cool things he has yet to create that sometimes he just watches Netflix instead.

Important Fact

Conor has the daddest dad humor of us all.

Jessie Blake

Account Manager / Producer

Jessie spent 29 trips around the sun in Boston before running for the hills (mountains) with two suitcases (of athleisure) and a planner. After a quarter life crisis dressed as the LSATs, Jessie dove head first into agency life and never looked back. With roles in PR and paid advertising in her background, the AM/PM hybrid thing is win-win for this Libra.

Important Fact

25% Andie Anderson, 25% Rachel Green and 50% Helga G. Pataki. She proudly serves House Tyrell.

Lou Britt

Copywriter

Who doesn’t want a job where they can sit, think, and write all day long? Lou always did. But to keep it interesting, she sidetracked after college to bake wedding cakes and manage coffee shops, as you do. Thankfully she fell (rather ungracefully) into copywriting and now refuses to leave. No, really. She refuses.

Important Fact

Lou enjoys ale, good food, and a warm hearth. Yes, she’s a hobbit.

Jeremiah Brown

Lead Fabricator

A maker of stuff from day one, Jeremiah spent his formative years the way any curious kid would: taking apart and rebuilding all of his toys. After a first career as a stagehand (ever heard of Slayer?) Jeremiah discovered his passion for fabrication. If he’s not off in a corner playing with tools, you’ll probably find him exploring his two other passions: snacking and napping.

Important Fact

Jeremiah once fabricated a dead body for Law & Order.

Kirby Bukowski

Developer

Kirby loves taking things apart and putting them back together again; he also loves hunting for creative ways to solve creative problems. So it’s no surprise that, driven by curiosity about how design and code interact, he simply went ahead and taught himself to code. More surprising, maybe, is his undying love of tiki drinks.

Important Fact

Important fact twofer: Kirby plays in a doom metal band and has a dachshund named Petunia.

Mike Cargian

Director of Technology

Mike is a tough man to pin down. An expert-level frequent flyer, he once flew from New York City to Honolulu and back again just for the frequent flyer miles (and a quick Mai Tai). There’s a good chance the giant red "escape" key on his keyboard teleports him to the nearest airport.

Important Fact

Mike is an aspiring pinball league champion. (Watch this space.)

Meagan Cheung

UX Designer

Fashion design is a great way to get into graphic design. Graphic design is a great way to get into UX. And for Meagan, UX was a great way to get into Madwell (twice!): first as an intern, then as a full-fledged full-timer. And to think she passed up a career as a professional chicken wing-eater...

Important Fact

No one rolls an egg roll faster than Meagan. (Her parents own a Chinese restaurant. She’s had a LOT of practice.)

Sandy Chung

Media Strategist

Ironically it was in China, where she had to navigate lots of media restrictions, that Sandy knew she wanted to work in digital media communications. She loves strategy because it means converting data into a narrative, something that also comes in handy for her anonymous toilet blog, where she reviews NYC’s public restrooms using poop emojis instead of stars. You’re welcome, world.

Important Fact

Sandy recently discovered that she can perform a single chin-up.

Chris Church

Senior Designer

Chris believes great work ethic is the backbone of design. He spent the past eight years rowing competitively at the Varsity and Collegiate level, a sport requiring daily 5 am wake-ups. Luckily, this has given him a high tolerance to the effects of sleep deprivation, an accepted job hazard for any young designer. He also has a mild obsession with Chipotle and struggles each day he goes without it. Chipotle, you're on notice: come to Bushwick, dammit.

Important Fact

Has a passionate hatred for shoe laces and is anxiously waiting for the day velcro comes back into style.

Julia Compton

Design Director

Hailing from a family steeped in the visual arts (her great-grandfather was a typesetter in the Depression and her mother is an artist/art teacher), Julia is one of Madwell’s resident experts in making things look awesome. Her heroes are Carl Sagan, David Attenborough, and Edward Gorey.

Julia is also quite fond of kittens, steak, and becomes irritable with lack of proper food and rest.

Important Fact

Reared in Belgium. But can’t speak French. Or Flemish.

Elise Conway

Account Manager

It’s called The Elise Method: if at first you don’t succeed (in PR), try, try again (in social media)...then shimmy your way onto a commercial shoot, sashay onto the marketing team, and tunnel into Madwell’s backyard. Recommended for those who like fast-paced, creative-adjacent environments where no one makes you work with alligators, sharks, or (shudder) velvet.

Important Fact

Elise grew up in Hawaii but can’t surf.

Molly Crossin

Accounts Director

Call her the Wolfess of Wall Street: prior to Madwell, Molly worked in B2B marketing at NASDAQ. Before you jump to conclusions, we should add that she also worked in grant writing and marketing at Hot Bread Kitchen, a social justice bakery that helps immigrant women learn and apply culinary skills. And that she’s a card-carrying member of the Hot Sauce of the Month Club.

Important Fact

Molly was almost born in a New York City taxi. Almost.

Eric Davies

Creative Producer

Eric put in time on sets all over LA before trading “Hollywood glamour” for indie film distribution and the chance to start managing creative teams. Against all odds (aka, a crippling taco infatuation), he later moved to NYC; here he gets to blend his creative spirit with his love of reformatting itemized budget spreadsheets.

Important Fact

Eric shares a birthday with EGOT icon Whoopi Goldberg. Truly, there is no higher honor.

Joe DeSalazar

VP of Client Services

Important Fact

My bio is coming soon!

Rachel Devor

Social Media Coordinator

The key to Rachel’s success isn’t the ability to channel her inner Elle Woods or Sporty Spice on command; it’s knowing never to channel them at the same time. Other winning factors include her Philly native status, her friendship with every member of the Washington Wizards who played between 2011-15 and a supportive relationship with her cat, Penn. Hi, Penn.

Important Fact

Rachel has been slimed on Slime Time Live.

Andy Diaz

Designer

After the physical and emotional stress of bear fighting got to be too much, Andy “retired” to the design world. Now he spends his days staring at the computer screen, pushing pixels around, and winning the Sonos game in the Colorado office.

Important Fact

Andy once ate so much food at an all-you-can-eat-buffet that they kicked him out and accused him of hiding food in his pockets. To this day, he swears he’s not a buffet cheater.

Chris Drake

Creative Producer

Chris has always loved the place where media and humor meet (case in point, he once ate fried worms for a book report). His ideal dinner party guests include Albert Einstein, Carl Sagan, Robert Frost, Ayn Rand, and Jerry Seinfeld, and while he would rather have captained an Alaskan King Crab fishing boat, Chris chose the stable, predictable world of advertising instead.

Important Fact

Chris hopes to live long enough to see Fast & Furious 25: Attack of the Vin Diesel Super Clones.

David Eisenman

Co-Founder and CEO

A good strategic leader is ready for anything. David’s our case in point: old at heart, he has flatware service for ten (young at heart, he doesn’t own a table). He’s collected dozens of pairs of not-particularly-collectible shoes. And he always takes more than the recommended daily dose of Flintstones vitamins. The one thing he didn’t see coming? His love for the color blue is starting to cause some serious wardrobe difficulties.

Important Fact

David has a curious habit of making purchases he doesn’t remember, which once resulted in the surprise delivery of a queen-sized mattress.

Laura Etheredge

VP of Communications

Laura’s greatest hits as a writer include burning holes through the keys on her keyboard and maintaining all these goddern bios. She divides her free time between eating her weight in noodles and introducing herself to other people’s pets.

Important Fact

Bangs are the windows to the soul.

Kata Farkas

Designer

It’s a classic love story: girl meets design, girl falls in love with design, girl’s Interior Designer father tries to keep them apart. But thanks to a special stubborn streak and some backup from her mom, true love triumphed, and today Kata and design are living happily ever after in New York City, wearing matching black outfits and watching vampire movies all day (some days).

Important Fact

If you think cats can’t walk on leashes, you're not trying hard enough.

Maria Finelli

Designer

Thanks, whoever invited Maria out that one night. Your awesomely debaucherous plans led to a less-than-awesome hangover, which led Maria to drink a restorative Vita Coco, which led her to us. Without you, we wouldn’t have this Led Zeppelin-loving, Brazilian Jiu-Jitsu-slinging creative star in our sky. Keep it up!

Important Fact

Maria absolutely loves tomatoes, so Operation Tomatina is definitely on her horizon.

Doug Fischer

Senior Accountant

What do Bar Mitzvah backup dancing and accounting have in common? Passion, curiosity, attention to detail…and Doug. Discerning by nature, Doug is naturally also among the fussiest of the fussy Madwellian eaters, our beloved King of Carbs. Bring him your pastas, your breads, your cookies, your crackers, your cakes. Now you're speaking Doug’s language.

Important Fact

Fun Fact: Despite his last name, Doug dislikes any and all seafood.

Emma Fontaine

Designer

Emma’s first design project was an interactive map of her high school, an archaeological wonder that’s still in use today. After a brief career crisis (you can’t survive off screen printing? How about cat ladying?), she’s happily employed as a Madwell designer, patiently awaiting the day she’ll retire on a goat farm to eat cheese, snuggle cats, and screen print all day.

Important Fact

All the good ideas happen right before you fall asleep, which only helps you if you sleep.

Matt Fry

Design Director

Matt sees effectiveness in design as providing a holistic experience that breeds trust, delight, and true engagement with users. His sensibilities are influenced by his background in architecture; he often dives into distinct project components including visual/interactive design, coding, or conceptual planning.

He and David constantly battle for the title of Madwell Ping Pong Champion, but only after Matt has made a ritual French Press.

Important Fact

Has eleven toes.

Adrian Garcia

Designer

Adrian was a competitive downhill mountain biker when a behind-the-scenes tour at his team’s apparel sponsor got him hooked on the idea of design. Even though he put the brakes on racing to focus on design school, his cultural experiences traveling for competition still influence his work. (He's especially interested in folk art and the handmade.)

Important Fact

New York is nice and all, but Adrian misses living within driving distance of the amazing food in Tijuana and Ensenada.

Liz Garofano

Design Director

Growing up in Kansas, Liz’s game of choice was “interior designer”: every Sunday night, she’d ask her parents to rearrange her bedroom furniture so she could start the week off fresh. Ironically it was a hurricane, not a tornado, that brought her to New York City from New Orleans. And while she’s tried moving away over the years, for reasons she can’t quite explain—it might be related to soup dumplings—the city has her magnetized. (Bad news for the soup dumplings. Good news for us.)

Important Fact

Liz prefers the color chartreuse and believes that everything is better inside a pie crust.

Rebecca Goldsmith

Senior Copywriter

Some might say Rebecca eats, sleeps, and breathes Madwell. That's because she lives 15 literal seconds from the office. A California transplant with a perma-cold from October to March, she ended up living and working on Boerum Street after a stint copywriting at a communications agency for nonprofits. When she's not putting pen to paper (okay, fingers to keyboard) at Madwell, she's searching Petfinder for a hound she will name Hunk. He’ll wear a bandana.

Important Fact

She keeps an ever-expanding list of marine life puns on her phone ("Are you there, Cod? It's me, Margaret.")

Julia Goldsmith

Account Manager

A New York native, Julia headed west to Colorado for college and ended up sticking around twice as long as expected. There she worked with one agency specializing in custom installs, apparel, and high-end merch and another, smaller shop (population: Julia) working alongside a polar explorer. Team arctic wildlife for life, y’all.

Important Fact

Julia has had nightmares involving Oreos.

Aaron Graham

Account Manager

Hailing from Seattle, Aaron got his start working at a small social media agency pretty much funded by the Pacific Northwest juggernaut Microsoft. He concentrated in social marketing there and in LA before moving to NYC to work for a tech company as an Account Manager. Some people whistle while they work; if you walk by Aaron, expect to see him dancing.

Important Fact

In between all this working business, Aaron took a year off to travel Asia, Europe, and Africa.

Megan Grissett

Senior Social Media Strategist

Megan's love of social media stems from her fascination with the nature of advertising, and fitting complex communication pieces into giant strategic puzzles is her jam. When she's not switched on to social, she's a photographer, learner of languages, and dancer-around-her-apartment-er.

Important Fact

Megan’s nickname is “the jukebox” (when it comes to lyric recall, she’s a machine).

Africa Hannibal

Associate Media Director, Digital

A background in finance, an untimely market crash, a friend with a job opening in paid search in Long Island, and a perfect storm of pure happenstance...and the rest is history. Africa fell in love with media (if not Long Island—she’s since returned to her beloved New York City). If you need a hot tip on the best southern comfort food in NYC, she’s your gal.

Important Fact

Africa spent many a teenage summer learning how to build prosthetic legs, shoes, and other orthopedic items for veterans.

Dana Hemes

Associate Creative Producer

You might recognize Dana from that one beauty pageant she won. In Texas. As a baby. Or maybe you were a student of hers when she was a professor of fine arts, or you know her work as an interspecies installation artist. We know her as a mega-dimensional creative producer who can sense the presence of popcorn anywhere within a one-mile radius.

Important Fact

An online quiz told Dana she’s a lion. She hasn’t met many lions, so it’s hard to know for sure.

Jaysen Henderson

Designer

Graphic design isn’t a theoretical thing; it’s digital hypnosis, and Jaysen’s at the controls. Okay, he’s in control half the time: the other half, design seems to kind of hate him. Good thing he likes fighting his way uphill (he’s been climbing since age 14 and has scaled every mountain you’ll see on a Mac desktop).

Important Fact

Three words: ping pong master.

Chelsea Herman

Creative Producer

Chelsea was a visual learner from an early age, and her foundations in visual storytelling and video editing helped shape her into the empathetic, creatively fluent producer she is today. She prides herself on biking to work every day, so come rush hour, please share the road between Fort Greene and Bushwick.

Important Fact

Chelsea was the president of her high school video club.

William Hickox

Director of Food Innovation

In a parallel universe, Will is an engineer. In this universe, Will left engineering school to become a chef, a career he actually likes. Building on his experience baking and selling apple pies to his neighbors at age 6, Will blends business and chef-ery to help Madwell develop and launch new food innovations (and host the occasional high-end backyard barbecue).

Important Fact

Will’s favorite food is whatever vegetables are in season.

Sean Holland

Managing Director

Sean takes organization and cleanliness very seriously, except when it comes to cleaning his own keyboard. He’s a double index finger typing prodigy who loves discussing social marketing trends as much as he likes pontificating about whiskey. FYI, you’re drinking it wrong.

Important Fact

He’s not a millennial. Shhh, he doesn’t know it.

Jackson

Cat

A Brooklyn native, Jackson got his foot in the door at Madwell purely by chance. After being wrapped in a towel and half-heartedly put up for adoption, Jackson proved himself to be an essential part of the team, and he’s been here ever since. His interests include cosplay, cheese, and killing.

Important Fact

In spite of being on staff for years, Jackson has yet to work a single billable hour.

Alex Kaufman

Senior Designer

Tweenage Alex emerged from her first-of-its-kind creative high school with nothing but pure love for design (and a documentary about mimes). Now, fueled by her Bay Area chill/Detroit hustle/NYC ambition, grown-up Alex wakes up ready to rock steady every day, so pumped to work her craft that it moves her to tears on the hour.

Important Fact

For three years, Alex spent her Saturday mornings teaching art and creative writing in a maximum-security prison.

Nate Kerbin

Copywriter

After riding the glory wave as a pre-teen hot dog eating sensation and burning out of conservatory as a trumpeter, Nate made the natural transition into political speechwriting, and then advertising. These days, you can find him hating on the Yankees, searching for ways to combine pizza and poké, and convincing doubters he really does have three middle names.

Important Fact

Given the opportunity, Nate will never say no to watching Con Air.

Devin Kharpertian

Copywriter

Pore through Devin's grade-school notebooks and you'll find weird rhyme schemes, basketball recaps, and creative stories. As an adult, he never outgrew those passions—no small feat, since at 6'5", he outgrew pretty much everything else. At Madwell, Devin thrives on solving language puzzles and his memories of dunking. (He swears he will again one day.)

Important Fact

Devin is on a lifelong quest to find the world's best chicken wings.

Ben Kirk

Designer

Ben is a man of few words, but all of them are in Australian (he moved to NYC from Down Under six-ish years ago). Luckily we’ve been able to communicate using a series of elaborate hand signals, so we’ve learned that he subscribes to a few fundamental truths: seafood is the best food, mountain goats are a noble beast, and design is a good thing because it’s a learning process that doesn’t seem to have an end.

Important Fact

Given the option, Ben’s superpower would involve flying (so as to reduce the cost of visiting Australia, duh).

Kris Kirk

Account Director

Can you spell “chrysanthemum”? Because Kris can. That’s right, you’re looking at Piner Middle School’s 8th-grade spelling bee champ (go Wildcats!). And speaking of feats of athleticism, Kris has also has run three (count ‘em, three) whole marathons. What’s his secret? Chicken tacos, of course.

Important Fact

Kris was born on Christmas day. Double the presents, double the fun.

Frank Kortyka

Associate Creative Director

Frank has 13 years of experience in building for the web, many years of that overlapping with building things out of glass, steel and concrete. Letting no detail go without care, he is constantly pushing his skills forward in both the design and development realms.

He follows Car & Driver, Consumer Reports, and the decaying state of the retail industry at Labelscar.com

Important Fact

There are only a few things on this earth he does not have an opinion about.

Hilary Krishnan

Associate Creative Producer

A Virgo, Hilary was astrologically destined to find peace in spreadsheets. A superbly organized creative wrangler, she’s also a Cicerone (it’s like a sommelier...but for BEER). Speaking of fancy words, Hilary speaks French. So you can feel free to ask her for une fromage recommandation, s'il vous plaît.

Important Fact

Hilary would like to take this opportunity to give a shout out to her pops: "LOOK, I’M ON A WEBSITE!"

Patty Lambert

Community Manager

Even as a wee college student, Patty knew she wanted a career in marketing. Armed with a degree in advertising and her Minnesota niceness, she moved to Denver to find her place in this crazy industry. She soon found her passion for social media management because of its ever-changing nature and its exposure to all the friendliest people on the internet.

Important Fact

Patty once had a Twitter conversation with Ricky Martin.

Ray De Leon

Senior Production Accountant

Important Fact

My bio is coming soon!

Adam Levite

Creative Director, Motion

As a creative and commercial director, Adam has worked with a towering who’s who of bands and brands (cue the name drop: Nike, Ford, Google, MTV, Heineken, Beck, The National, Regina Spektor...). Maybe you even saw his movie posters for Boogie Nights and Happiness. Yep, that was Adam, living the dream, never letting that Brazil nut allergy hold him back.

Important Fact

Adam has three kids and a ten-pound dog named Moose.

Danny Li

Developer

Important Fact

My bio is coming soon!

Lindsey Liang

Designer

Important Fact

My bio is coming soon!

Anna Lindell

Senior Designer

Like any good night owl, Anna loves coffee and African drumming. Although her raw sketching and scribbling skills have given an organic edge to many a Madwell project, her cream cheese bust of Kevin Bacon is still one of her proudest pieces. Anna’s favorite color is Pantone 5773 C; her second favorite color is organization. (If all the dishes are washed and lovingly aligned, we know she’s been by.)

Important Fact

Anna was once bit on the buttocks by a penguin. And she has an unhealthy (literally) fear of vegetables.

Jenny Liu

Associate Media Director, Integrated

Let’s get one thing straight: Jenny Liu was born to plan. And we’re not just talking media, either. Need lunch inspo? Travel advice? Jenny’s got a spreadsheet for that. Word to the wise if you’re looking for a Saturday excel tutoring session, though: this ski bunny hits the slopes every winter weekend. (Watch out, MWCO.)

Important Fact

Jenny once spent a whole summer running a chicken stand at a New York flea market.

Rachel Matts

Senior Designer

Important Fact

My bio is coming soon!

Brigid McEntee

Accounts and Production Director

Being selected as the captain of her high school basketball team told Brigid one thing: her team leadership skills and generally positive attitude MUST be greater than her bench warming skills. A knack for meticulous to-do lists, tenacious bank account monitoring, and avoidance of her mother’s advice to go into Accounting led her to the wonderful world of Production and Account Management, which has proven to be the perfect fit.

Important Fact

Baby Brigid spent the first year of her life in a body cast.

Colin McKenzie

Senior Account Manager

From atop the sinking ship of his existentially confusing career in banking, Colin scanned the Great Sea of Employment for a champion. Just then, a friend shouted from a raft called Advertising. What luck—there were a few seats left! And people were drinking! With nothing but a copy of “Ogilvy on Advertising” in hand, he jumped in and started swimming.

Important Fact

Colin is almost certainly going bald but can’t get anyone to believe him.

Ana Meza

Senior Designer

Ana got into design the way we all do at age six: by drawing dalmatians. Practice makes professional, as they say, and today Ana can (and will, and does) draw anything she wants. Birds are her favorite, though: a serious bird nerd, she once kept three white doves as pets, and she still spends hours reading up on birds online. The rest of her energy goes toward good music and good food—proper fuel for any creative soul.

Important Fact

Ana loves all things teensy. Special shoutout to tiny teacups and itsy-bitsy chairs.

Michelle Miller

Director of People & Culture

Michelle is an expert relationship builder and organizer of things—a true Virgo. She’s worked in community development, government, and on the other side of advertising, appearing in spots for Aussie brands you’ve never heard of. She fell in love with her future husband on a two-week holiday (that’s Australian for “vacation”) and moved here for good two months later. USA 1, AUS 0.

Important Fact

In process there is peace.

Jess Mireau

Director of Insights & Experience

Jess’ vice isn’t coffee (ew) or chocolate (double ew): it’s jam-packing her time with ways to learn new things (like dumpling making) and ways to pass on what she knows (by TA’ing classes for up-and-coming UXers). She takes user needs advocacy dead seriously, so if you’re a user of anything, or have users using your thing, you’ll want Jess in your court.

Important Fact

No, it isn’t short for Jessica. Ask again and just see what happens.

Zach Morin

Designer

Art or computers? Computers or art? Such were the questions tormenting Zach as he tried to map out life after college. Then he landed his first job at an ad agency and discovered he could do both. Huzzah! When he’s not pushing pixels, he’s probably playing board games or practicing parkour in hopes of becoming a real life ninja.

Important Fact

He can standing broad jump over 7 feet on a good day.

Tyler Moses

Designer

Tyler is a former art director who became disillusioned with advertising (he’s since returned to his design roots for reillusionment). Yet another Madwell Bostonian, he comes complete with an addiction to Dunkin’ Donuts iced coffee—especially in the winter—and yes, after a few beers he’ll gladly do That Accent. In addition to beers, he likes bear hugs, soft cheeses, hard cheeses, leg day at the gym, heavyweight serifs, and subway air conditioning.

Important Fact

Only 14,607 days left until Tyler can retire to the Florida Keys and do nothing but fish.

Sajjad Musa

Senior IT Admin & Support

Sajjad is a lifelong taker-aparter of electronics and autopsy-er of their insides. As Madwell’s beloved surgeon of tech, he keeps our machines (and their humans) healthy and sane. Sajjad's long-game goals involve blending his great bedside manner and techxpertise—see what we did there—with his other, other loves: visual art and electronic music.

Important Fact

Sajjad is a native New Yorker (is that really so unusual?).

Chris Nguyen

Design Director

Chris was born and raised on the mean streets of Denver. Off duty, you can find him illustrating various food items, riding bicycles, creating 3D characters, and shredding in skate parks with his 30+ crew. He occasionally shows up to work with a homespun “mummy” wrap on his foot, a telltale sign that he “raged his brains out” just a bit too hard at the park the day before.

Important Fact

He giggles. A lot. He blames it on nervousness and/or his love for all things in life.

Madie Oldfield

Associate Strategist, Insights & Experience

Experimental drama and brand strategy have more in common than you'd think. Both require a deep understanding of your audience, as well as obsessive research on a topic until you're an expert. And for her next trick, Madie will read your horoscope while playing lacrosse.

Important Fact

Ask Madie about portage (after you google "portage").

Lauren Otis

Senior Copywriter

After abandoning her childhood aspirations of rap and gymnastics stardom, Lauren decided writing was a suitable backup. Since then, the NYC native has penned things for some magazines you might've heard of and some brands that might be in your bathroom. She eagerly awaits Amanda Bynes' next project.

Important Fact

Lauren will smoke you at Connect 4. This is not a test.

Paco Padilla

Junior Designer

You know that feeling you get when you become a designer just to work on the Harry Potter franchise, but then they wrap before you finish school? Or how it feels when you suddenly notice your phone isn’t in your pocket? Or when you can’t remember if you finished that cookie or just misplaced it? This concludes our tour of Paco’s psyche.

Important Fact

Paco knows how to be awkwardly silent in 4 languages.

Orisha Porter

Social Media Coordinator

After a (reluctant) go as a copywriter, Orisha fell in love with social’s underdog status and ever-changing-ness. After all, change is kind of her thing: she has her favorite foods and colors on rotation with the seasons (mangoes with lime and hot sauce taste so much better when you’re wearing a yellow blazer).

Important Fact

Traveling and street art keep Orisha’s inner creative fed.

Annie Rehage

Senior Copywriter

In kindergarten, when Annie’s teacher asked her what her favorite animal was, Annie proudly declared, “a pegasus.” She’s since been told that pegasuses (pegasi?) “aren’t actually real,” but she still has her hopeful doubts. Nowadays she puts her imagination to good use daydreaming about taglines, brand activations, and the occasional far-off place filled with majestic winged ponies.

Important Fact

Annie had a pet ferret growing up, which fueled her now-very-real desire to own a pet fox.

Therese Relucio

Media Planning Supervisor

Important Fact

My bio is coming soon!

Matt Reuter

Designer

While Matt was always into drawing—in high school, he was an avid in-class doodler—he credits his father for turning him onto the Sunday comics. Matt counts Dr. Seuss and Doug Funnie among his influences, and in other news, he’d happily eat bagels with cream cheese and lox for every meal.

Important Fact

If Matt had his way, “Return of the Mack” would play every time he entered a room.

Hayley Rogers

Director of Finance

As a kid, Hayley ran a successful hustle making business cards for her friends. (Did she miss her design calling? No.) To avoid graduating college early, she added a finance degree; that stretched things out nicely. After a deeply boring go at public accounting, she realized she’d rather work alongside creatives. She’ll be rebooting the business cards any day now.

Important Fact

Hayley has seen Les Mis 12 times.

Kalynn Rubino

Senior Creative Producer

Kalynn has produced creative for everything from architectural lighting design to the Philadelphia 76ers to good old-fashioned Vice magazine. Lessons learned? Print is cool, basketball is meh, and good lighting is critical. (To this day, she'll still pick a restaurant or bar on its lighting alone.)

Important Fact

Nicknames currently in circulation include Kalynnifer Lopez, Kalynnor Roosevelt, Don Kalyeone, Kaytor Tot, and Corn Nuts.

Cecily Rus

Copywriter

Cecily was hanging out in the fashion industry, just minding her own business, when suddenly she fell through a trapdoor that led straight into advertising. Luckily she’s weirdly good at untying knots, which has come in handy. Plus there are Cheetos here (crunchy AND puffy). So far so good, people.

Important Fact

Cecily is a Gryffindor.

David “Steak” Salisbury

Senior Copywriter

At age 22, David “Steak” Salisbury (get it???) jetted off to Hong Kong to live the glamorous life of an underpaid junior copywriter. After getting his fill of being very, very far from home, he returned stateside for another dance with his beloved West Virginia (he’ll tell you all about it, trust us) before making the big move to the big city.

Important Fact

David is a half-decent tennis player and half-decent saxophone player (just not at the same time).

Courtney Schopfer

Design Director

When Courtney was little, she “worked” with her architect dad by “borrowing” all his good supplies for her “creations.” Eventually (very eventually) she realized she liked graphic design more, and her dad’s supply stash was saved. You’ll know Courtney on sight by her Vantablack wardrobe and mega-seriously-for-real fear of clowns.

Important Fact

Grey counts as a pastel.

Jacob Smiley

Senior Designer

Jacob grew up in the Endless Mountains of Pennsylvania, raising tadpoles and catching fish. He quickly formed an affinity for painting and drawing comics at school, and has never stopped making art. Considers himself to be painfully shy, but still can't resist trying to make people laugh.

Important Fact

Jake types with his two index fingers. Take that, public school system.

Chris Sojka

Co-Founder and Chief Creative Officer

Completing creative marathons requires limber, buoyant legs and excessive stamina. At a solid 5 foot 7 inches tall Chris has the creative legs of a pigmy elephant combined with the speed of a full-sized adult cheetah (without the balance). Chris's design career began at the ripe old age of 5 when his mother provided him with a budget to decorate his bedroom to his liking. He has since maintained the philosophy that what he sees in his head he should attempt to manifest, no matter how hard, and always on a budget (for the most part).

Important Fact

Feels that watching Nicolas Cage movies purifies the soul while connecting one's subconscious with the cultural zeitgeist. Especially Bangkok Dangerous.

Jenita Spirtovic

Creative Producer

When you start out selling hearing aids over the phone (true story), you walk away with a loud voice and a pass to do literally anything else. Since that auspicious start, Jenita has worked in theatre, brand marketing, account management, and content production. Off the clock, she gets her kicks reading between the lines and making collages, which she completes to the halfway mark before abruptly stopping.

Important Fact

At dive bars, Jenita typically orders tea.

Allie Stenclik

Creative Producer

Right after graduating kindergarten, Allie set off on a straight-shot career path toward becoming a cat. She cut ties with that dream when she realized that cats can’t make color-coded spreadsheets, or buy themselves delicious New York pizza, or make a bomb marinara sauce every Sunday to soothe the pain of not even being Italian.

Important Fact

Regarding Buffalo: no, there isn’t always six feet of snow; yes, the Bills lost again; and no, she doesn’t have the accent (anymore).

Alex Strycula

Ad-Operations Manager




Important Fact

My bio is coming soon!

Chris Talamo

Photographer

Chris's paper trail suggests he's well versed in social media strategy and event production, but his wandering mind and thirst for capturing a moment in time have led him into a photography career. He discovered his knack for picture taking by non-abrasively approaching his pretty friends to take their photos. This eventually brought him to, well, here.

Important Fact

Trap music soothes him.

Jason Torrez

Senior Designer

Jason is a Texan who moved to NY because he heard about it in a rap song (really pretty much all rap songs not by Dre). His eyesight is on the Mr. Magoo level but his design third eye rivals the power of Cyclops (the optic blasts from the X-Man, not the Greek epic god-spawn). Branding and typography are his passions, as are bean & cheese tacos with bacon and guacamole. And bright colored shoes.

Important Fact

In order to be employed at Madwell, Jason inadvertently spent a night in jail. Seriously, he was handcuffed on Madwell time. That's dedication.

Ben X. Trinh

Senior Strategist, Insights & Experience

Contrary to urban legend, the infant Ben X. Trinh was not rocketed to Earth from a dying planet. (He was in fact born in Arkansas and raised in Memphis.) He's worn as many metaphorical hats as he owns pocket squares: illustrator, graphic designer, bartender, lead singer. You could say that this multitude of experience makes him ideally suited to Design Experiences, or something.

Important Fact

Ben crafts a perfectly accurate margarita.

Emma Turetsky

Office Coordinator

See that face? That's the face of the worst skier to ever grace the Rockies. While a student-citizen of the great state of Colorado, Emma had to be personally escorted down the mountain due to her dangerously low speed. On the upside, you’re also looking at a bonafide bagel expert (Brooklyn, baby) and a faithful member of the cult of snacktime.

Important Fact

Emma has a debilitating fear of dead birds. Attention, Jackson: no gifts please.

Laura Wasson

Associate Creative Director

This Laura goes by many names (e.g., Jumpsuit) and wears many rings. She's sort of always been a writer, but it wasn't until she penned a short story about vampires and gave her English teacher nightmares that she considered pursuing it as a career. When she isn't staring into the void willing new thoughts to life, you can find her drinking whiskey at sundry dive bars and attending heavy metal concerts as well as non-thrash related musical happenings.

Important Fact

Laura was born and raised in Louisiana (not New Orleans). She makes up for not having an accent by making really, really good gumbo.

Andy Wentz

Social Media Strategist

Andy got his start at a pioneering social media marketing firm when brands were just starting to realize how powerful social media marketing could be. He believes social media should be an open line of communication between a brand and its humans that’s not just painless, but positive. He prefers Instagram for discovering visual artists, Twitter for breaking news, and Snapchat for lolz.

Important Fact

Andy has had tens of thousands of dollars’ worth of surgery on his hand thanks to a run-in with a Sunfish. (The boat, not the fish.)

Lexi White

Senior Copywriter

Born and raised in South Florida, Lexi is a beach bum turned ski bum. She moved to the mountains, traded her surfboard for a snowboard, and never looked back. Aside from words, Lexi loves sandwiches, sneakers, snow, and her hound dog, Hank, who can usually be found napping under her desk or trolling for treats in the kitchen—he’s a good boy.

Important Fact

Lexi and Hank have the same favorite food: meatball sub, extra cheese.

Cullen Whitmore

Designer




Important Fact

My bio is coming soon!

Courtney Wilkins

Executive Assistant to the Founders

A many-hatted creative with an old soul, Courtney has done tours of duty everywhere from NYU Langone to CBS news in her capacity as a researcher, writer, analyst, and organizer of things. On a scale of way helpful to cool but less helpful are her photographic memory (legit, way helpful) and her chops as an actress and jazz singer (cool but slightly less helpful).

Important Fact

"Old ideas and smugness drives no truck."
–Eunice Wayward (Nina Simone)

Seth Wittman

Data Insights Strategist

Important Fact

My bio is coming soon!

Kat Wong

UX Designer

Yes, KAT took her MCATs. No, she didn’t stick around to find out how she did. Instead, she went straight home, rounded up all 300 of her trusty dollars, and moved cross-country to NYC, where she discovered her love of UX and people watching avec champagne/rose/tequila. Best decision ever.

Important Fact

Go ahead and google “fluffy cows.”

Al Zephir

Custodian

Al’s hard work keeps the Madwell mothership in ship shape despite generous “help” from Jackson, who likes to chase any equipment he’s using just as he’s using it. It’s worth the trouble, though: channeling all his catly powers, Jackson has figured out how to open the door for his friend when he needs a hand.

Important Fact

The bear is Al’s spirit animal; the steak is his spirit food.

Frank Zoller

Director of Media

Frank is a veteran of big media agencies (“Death Stars”) and boutique creative firms (“The Wild West”) alike. When he’s not holding down Fort Media, you’ll find him cruising the city with his three kids in a fresh Toyota Sienna or watching his beloved Georgetown Hoyas and Army Black Knights take care of business.

Important Fact

Frank’s dog once met Bill Clinton’s dog. It was pretty chill.

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Our Offices

It all began in a one-room loft in Bushwick. While we’ve left the loft behind for a bigger spot up the block, we’re still in our native Bushwick—and now in Denver, too.

Madwell Brooklyn

Madwell is in a constant state of motion. Our creative weather patterns change from one moment to the next, from room to room, from backyard to balcony, as we form, re-form, and re-re-form groups for work and play.

The neighborhood

Bushwick

While it’s gaining momentum as a beacon of Brooklyn cool, for us, Bushwick means business. We’re situated along a stretch that’s equal parts residential and industrial, because that’s where the good ideas are.

The office

Madwell Denver

Our Denver office is a slice of classic Brooklyn determination served up with a side of cool Colorado living. (We may or may not be in possession of an office bicycle.)

Our office itself is located right above Denver’s Central Market—specifically the bakery. Our mouths water all day long.

The neighborhood

Denver

From craft brewers and distillers to artists and agencies, the RiNo district of Denver is a diverse creative hub. There’s inspiration to be found on every street corner.

The office

Join The Team

We’re always looking for the smart, purposeful, crazy people we need to help keep Planet Madwell spinning. Check out our open listings below to see who we’re hiring right now.

Contact Us

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