We love what we do here, but that’s not even the half of it.
Scroll down (or filter) for a peek into our weird, wonderful ways.
Senior Creative Producer
Berto is a professional pensive who seeks out the efficiencies in everything. A social architect, he's always expanding his network of "friends who can do that" by way of his natural smell-good musk and his reputation as giver of the best hugs. Berto left the Midwest to live his best life, but relives the worst day whenever he forgets his chapstick at home.
Berto's endorphin triggers include cotton candy skies, musical swells in film, and PBJ's.
Director of Accounts, West Coast
If you’ve ever met her, spoken with her, or been on the business end of one of her grade-A awesome emails, you can probably guess Karen’s gift and one true love: humans. A once-upon-a-time Anthropology major, she puts that to use on the daily by analyzing social dynamics, gauging and bridging cultures, slaying unicorns, and interpreting for the locals (us). When she’s not building and nurturing our client relationships, she’s an avid reader, writer, biker, and buffalo wing-er.
Karen has a twin brother. Let it be known that she was born first.
Strategist, Insights & Experience
Long ago and far away, Vania was a financial consultant. One day, her inner creative burst Alien-style from her body, took over the controls, and marched her to Pratt for a Master’s in Design Management. Today, Vania 2.0 is our perfectly balanced blend of business and creative thinking. Now if she can just keep her inner Francophile at bay...
Vania has been to 25 countries and counting.
Public Relations Director
Michelle has dreamed of a job in PR since...well, right after she graduated college and needed a job doing something/anything. She fell in love with the high highs, the always-developing stories, the business wins, and the excitement and unpredictability that keep her brain on its toes. Yes, her brain has toes.
Ever heard of circus camp? No? Michelle will fill you in.
Jessica is a born artist and trained graphic designer. After years in the fashion industry, she decided to switch things up for the constant variety and getting-your-hands-dirty-ness of advertising. When she’s not imagining, designing, and building things on our clients’ behalf, Jessica is all about cooking and crap movies (she’s been called a human IMDB).
Jessica has a pet fish that routinely (and so far, unsuccessfully) tries to kill itself.
Katherine’s journey to Madwell Developer involved layovers in Engineering (her first internship was at a crane company), Journalism (she’s worked for a few newspapers in her day), and PR (which drove her to teach herself coding, volunteer for small projects, and then jump departments). She can weld and operate a forklift, both of which will definitely come in handy in the very near future.
Katherine was the first person in her family to be born outside Texas since before the Civil War.
Lee hails from the great tax-free state of Delaware. Two years as an engineering major taught him that math was hard—and that design came easy. Even as a designer, though, he never shook his training: his favorite work shows off hard edges, flat color, and perfect alignment. (And so does his desk—every night, Lee cleans it off, then shuts off his mouse and flips it upside down.)
Lee has teenage beard-growth capacity and a geriatric bedtime.
Conor joined Madwell in our equivalent of the stone age, when we still worked in a one-room loft and designed things by rubbing sticks together. Over the years, his interests have grown far beyond his foundations in fine art and digital design into printmaking, animation, even some code—anything he can get his sticks on. In fact, he gets so worked up about all the cool things he has yet to create that sometimes he just watches Netflix instead.
Conor has the daddest dad humor of us all.
VP of Operations
Kazandra loves bringing order to the creative chaos of big-idea endeavors. A former creative herself, Kazandra knows what it takes to keep an entire creative symphony humming on time and in tune. Today, after years as a creative producer, she values smart creative planning as much as the smart creative it can produce.
Kazandra loves hardcore punk music but wants to learn to play classical guitar.
Life at Madwell is all well and good, but Stephanie has her eyes on the real prize: ducks. A lot of them. And a personal herd of Nigerian dwarf goats. Until she gets paid to organize cute animals, Stephanie will be over here organizing creatives, nibbling life-giving carbs, and making super-detailed, multi-tabbed vacation spreadsheets.
Stephanie loves ramen. Ramen loves Stephanie.
In 5th grade, Johanna convinced her teacher that she was chased by a grizzly bear at Yellowstone. Her parents debunked the tall tale at a parent-teacher conference and opted to fuel her penchant for storytelling in lieu of punishment. Many writing classes later, she had starry-eyed dreams of being a bestselling memoirist (a self-induced penance for all that adolescent lying).
A Wisconsin native, Johanna is an obsessed Packers fan with an insatiable love for cheese curds (the squeakier, the better).
Kirby loves taking things apart and putting them back together again; he also loves hunting for creative ways to solve creative problems. So it’s no surprise that, driven by curiosity about how design and code interact, he simply went ahead and taught himself to code. More surprising, maybe, is his undying love of tiki drinks.
Important fact twofer: Kirby plays in a doom metal band and has a dachshund named Petunia.
Director of Technology
Mike is a tough man to pin down. An expert-level frequent flyer, he once flew from New York City to Honolulu and back again just for the frequent flyer miles (and a quick Mai Tai). There’s a good chance the giant red "escape" key on his keyboard teleports him to the nearest airport.
Mike is an aspiring pinball league champion. (Watch this space.)
Fashion design is a great way to get into graphic design. Graphic design is a great way to get into UX. And for Meagan, UX was a great way to get into Madwell (twice!): first as an intern, then as a full-fledged full-timer. And to think she passed up a career as a professional chicken wing-eater...
No one rolls an egg roll faster than Meagan. (Her parents own a Chinese restaurant. She’s had a LOT of practice.)
Ironically it was in China, where she had to navigate lots of media restrictions, that Sandy knew she wanted to work in digital media communications. She loves strategy because it means converting data into a narrative, something that also comes in handy for her anonymous toilet blog, where she reviews NYC’s public restrooms using poop emojis instead of stars. You’re welcome, world.
Sandy recently discovered that she can perform a single chin-up.
Digital Media Strategist
My bio is coming soon!
Hailing from a family steeped in the visual arts (her great-grandfather was a typesetter in the Depression and her mother is an artist/art teacher), Julia is one of Madwell’s resident experts in making things look awesome. Her heroes are Carl Sagan, David Attenborough, and Edward Gorey.
Julia is also quite fond of kittens, steak, and becomes irritable with lack of proper food and rest.
Reared in Belgium. But can’t speak French. Or Flemish.
My bio is coming soon!
Amanda was born at a gas station and raised in the suburbs of Texas. Growing up, she had plans to be the next Steve Irwin; several allergy shots and plenty of ruined zoo trips later, however, she decided to switch to writing. When not happily buried up to her ears in pens and scratch paper, she’s usually off perusing bookstores or dragging friends along to comedy shows.
Amanda has a different last name than the rest of her family thanks to a typo on her birth certificate that has yet to be corrected.
Senior Account Manager
Call her the Wolfess of Wall Street: prior to Madwell, Molly worked in B2B marketing at NASDAQ. Before you jump to conclusions, we should add that she also worked in grant writing and marketing at Hot Bread Kitchen, a social justice bakery that helps immigrant women learn and apply culinary skills. And that she’s a card-carrying member of the Hot Sauce of the Month Club.
Molly was almost born in a New York City taxi. Almost.
Eric put in time on sets all over LA before trading “Hollywood glamour” for indie film distribution and the chance to start managing creative teams. Against all odds (aka, a crippling taco infatuation), he later moved to NYC; here he gets to blend his creative spirit with his love of reformatting itemized budget spreadsheets.
Eric shares a birthday with EGOT icon Whoopi Goldberg. Truly, there is no higher honor.
If you’ve seen Kevin’s illustration game, you may be hoping for a Kevin of your own. A DIY version is easy. You’ll need one ancient psychic tandem war elephant, one pizza, and one infinite supply of Coke. Blend well; the result will immediately run off, dodging any attempt by you to write it a bio for your website. This is normal.
Given the opportunity, Kevin would politely decline a superpower. (“I’m just not cut out for that job.”)
Social Media Coordinator
The key to Rachel’s success isn’t the ability to channel her inner Elle Woods or Sporty Spice on command; it’s knowing never to channel them at the same time. Other winning factors include her Philly native status, her friendship with every member of the Washington Wizards who played between 2011-15 and a supportive relationship with her cat, Penn. Hi, Penn.
Rachel has been slimed on Slime Time Live.
Chris has always loved the place where media and humor meet (case in point, he once ate fried worms for a book report). His ideal dinner party guests include Albert Einstein, Carl Sagan, Robert Frost, Ayn Rand, and Jerry Seinfeld, and while he would rather have captained an Alaskan King Crab fishing boat, Chris chose the stable, predictable world of advertising instead.
Chris hopes to live long enough to see Fast & Furious 25: Attack of the Vin Diesel Super Clones.
Co-Founder and CEO
A good strategic leader is ready for anything. David’s our case in point: old at heart, he has flatware service for ten (young at heart, he doesn’t own a table). He’s collected dozens of pairs of not-particularly-collectible shoes. And he always takes more than the recommended daily dose of Flintstones vitamins. The one thing he didn’t see coming? His love for the color blue is starting to cause some serious wardrobe difficulties.
David has a curious habit of making purchases he doesn’t remember, which once resulted in the surprise delivery of a queen-sized mattress.
VP of Communications
Laura’s greatest hits as a writer include burning holes through the keys on her keyboard and maintaining all these goddern bios. She divides her free time between eating her weight in noodles and introducing herself to other people’s pets.
Bangs are the windows to the soul.
It’s a classic love story: girl meets design, girl falls in love with design, girl’s Interior Designer father tries to keep them apart. But thanks to a special stubborn streak and some backup from her mom, true love triumphed, and today Kata and design are living happily ever after in New York City, wearing matching black outfits and watching vampire movies all day (some days).
If you think cats can’t walk on leashes, you're not trying hard enough.
Thanks, whoever invited Maria out that one night. Your awesomely debaucherous plans led to a less-than-awesome hangover, which led Maria to drink a restorative Vita Coco, which led her to us. Without you, we wouldn’t have this Led Zeppelin-loving, Brazilian Jiu-Jitsu-slinging creative star in our sky. Keep it up!
Maria absolutely loves tomatoes, so Operation Tomatina is definitely on her horizon.
Emma’s first design project was an interactive map of her high school, an archaeological wonder that’s still in use today. After a brief career crisis (you can’t survive off screen printing? How about cat ladying?), she’s happily employed as a Madwell designer, patiently awaiting the day she’ll retire on a goat farm to eat cheese, snuggle cats, and screen print all day.
All the good ideas happen right before you fall asleep, which only helps you if you sleep.
Matt sees effectiveness in design as providing a holistic experience that breeds trust, delight, and true engagement with users. His sensibilities are influenced by his background in architecture; he often dives into distinct project components including visual/interactive design, coding, or conceptual planning.
He and David constantly battle for the title of Madwell Ping Pong Champion, but only after Matt has made a ritual French Press.
Has eleven toes.
Adrian was a competitive downhill mountain biker when a behind-the-scenes tour at his team’s apparel sponsor got him hooked on the idea of design. Even though he put the brakes on racing to focus on design school, his cultural experiences traveling for competition still influence his work. (He's especially interested in folk art and the handmade.)
New York is nice and all, but Adrian misses living within driving distance of the amazing food in Tijuana and Ensenada.
Associate Design Director
Growing up in Kansas, Liz’s game of choice was “interior designer”: every Sunday night, she’d ask her parents to rearrange her bedroom furniture so she could start the week off fresh. Ironically it was a hurricane, not a tornado, that brought her to New York City from New Orleans. And while she’s tried moving away over the years, for reasons she can’t quite explain—it might be related to soup dumplings—the city has her magnetized. (Bad news for the soup dumplings. Good news for us.)
Liz prefers the color chartreuse and believes that everything is better inside a pie crust.
A New York native, Julia headed west to Colorado for college and ended up sticking around twice as long as expected. There she worked with one agency specializing in custom installs, apparel, and high-end merch and another, smaller shop (population: Julia) working alongside a polar explorer. Team arctic wildlife for life, y’all.
Julia has had nightmares involving Oreos.
Some might say Rebecca eats, sleeps, and breathes Madwell. That's because she lives 15 literal seconds from the office. A California transplant with a perma-cold from October to March, she ended up living and working on Boerum Street after a stint copywriting at a communications agency for nonprofits. When she's not putting pen to paper (okay, fingers to keyboard) at Madwell, she's searching Petfinder for a hound she will name Hunk. He’ll wear a bandana.
She keeps an ever-expanding list of marine life puns on her phone ("Are you there, Cod? It's me, Margaret.")
Hailing from Seattle, Aaron got his start working at a small social media agency pretty much funded by the Pacific Northwest juggernaut Microsoft. He concentrated in social marketing there and in LA before moving to NYC to work for a tech company as an Account Manager. Some people whistle while they work; if you walk by Aaron, expect to see him dancing.
In between all this working business, Aaron took a year off to travel Asia, Europe, and Africa.
Senior Social Media Strategist
Megan's love of social media stems from her fascination with the nature of advertising, and fitting complex communication pieces into giant strategic puzzles is her jam. When she's not switched on to social, she's a photographer, learner of languages, and dancer-around-her-apartment-er.
Megan’s nickname is “the jukebox” (when it comes to lyric recall, she’s a machine).
Associate Creative Producer
You might recognize Dana from that one beauty pageant she won. In Texas. As a baby. Or maybe you were a student of hers when she was a professor of fine arts, or you know her work as an interspecies installation artist. We know her as a mega-dimensional creative producer who can sense the presence of popcorn anywhere within a one-mile radius.
An online quiz told Dana she’s a lion. She hasn’t met many lions, so it’s hard to know for sure.
Graphic design isn’t a theoretical thing; it’s digital hypnosis, and Jaysen’s at the controls. Okay, he’s in control half the time: the other half, design seems to kind of hate him. Good thing he likes fighting his way uphill (he’s been climbing since age 14 and has scaled every mountain you’ll see on a Mac desktop).
Three words: ping pong master.
Chelsea was a visual learner from an early age, and her foundations in visual storytelling and video editing helped shape her into the empathetic, creatively fluent producer she is today. She prides herself on biking to work every day, so come rush hour, please share the road between Fort Greene and Bushwick.
Chelsea was the president of her high school video club.
Director of Food Innovation
In a parallel universe, Will is an engineer. In this universe, Will left engineering school to become a chef, a career he actually likes. Building on his experience baking and selling apple pies to his neighbors at age 6, Will blends business and chef-ery to help Madwell develop and launch new food innovations (and host the occasional high-end backyard barbecue).
Will’s favorite food is whatever vegetables are in season.
Sean takes organization and cleanliness very seriously, except when it comes to cleaning his own keyboard. He’s a double index finger typing prodigy who loves discussing social marketing trends as much as he likes pontificating about whiskey. FYI, you’re drinking it wrong.
He’s not a millennial. Shhh, he doesn’t know it.
A Brooklyn native, Jackson got his foot in the door at Madwell purely by chance. After being wrapped in a towel and half-heartedly put up for adoption, Jackson proved himself to be an essential part of the team, and he’s been here ever since. His interests include cosplay, cheese, and killing.
In spite of being on staff for years, Jackson has yet to work a single billable hour.
Ben is a man of few words, but all of them are in Australian (he moved to NYC from Down Under six-ish years ago). Luckily we’ve been able to communicate using a series of elaborate hand signals, so we’ve learned that he subscribes to a few fundamental truths: seafood is the best food, mountain goats are a noble beast, and design is a good thing because it’s a learning process that doesn’t seem to have an end.
Given the option, Ben’s superpower would involve flying (so as to reduce the cost of visiting Australia, duh).
Frank has 13 years of experience in building for the web, many years of that overlapping with building things out of glass, steel and concrete. Letting no detail go without care, he is constantly pushing his skills forward in both the design and development realms.
He follows Car & Driver, Consumer Reports, and the decaying state of the retail industry at Labelscar.com
There are only a few things on this earth he does not have an opinion about.
As a creative and commercial director, Adam has worked with a towering who’s who of bands and brands (cue the name drop: Nike, Ford, Google, MTV, Heineken, Beck, The National, Regina Spektor...). Maybe you even saw his movie posters for Boogie Nights and Happiness. Yep, that was Adam, living the dream, never letting that Brazil nut allergy hold him back.
Adam has three kids and a ten-pound dog named Moose.
Proud Gemini. Radical feminist. Really into making lists. Melissa is a seasoned musician and composer who landed in product management by happy accident, aka writing music for a gaming company. She’s an unreal typist (we’re talking 116 wpm, people!) and if given the chance would clone herself for sure.
Dare you to ask Melissa about movies during Oscar season.
Like any good night owl, Anna loves coffee and African drumming. Although her raw sketching and scribbling skills have given an organic edge to many a Madwell project, her cream cheese bust of Kevin Bacon is still one of her proudest pieces. Anna’s favorite color is Pantone 5773 C; her second favorite color is organization. (If all the dishes are washed and lovingly aligned, we know she’s been by.)
Anna was once bit on the buttocks by a penguin. And she has an unhealthy (literally) fear of vegetables.
Don’t mind the title: Elisabeth isn’t really a collector of books. In reality, she uses her accounting know-how to streamline our financial processes. She’s an organization junkie, happiest when attending to the details of a well-made spreadsheet. Off the clock, look for her in a sunny corner of the nearest park or botanical garden.
Okay, we lied—her bookcase IS actually pretty impressive.
Accounts and Production Director
Being selected as the captain of her high school basketball team told Brigid one thing: her team leadership skills and generally positive attitude MUST be greater than her bench warming skills. A knack for meticulous to-do lists, tenacious bank account monitoring, and avoidance of her mother’s advice to go into Accounting led her to the wonderful world of Production and Account Management, which has proven to be the perfect fit.
Baby Brigid spent the first year of her life in a body cast.
From atop the sinking ship of his existentially confusing career in banking, Colin scanned the Great Sea of Employment for a champion. Just then, a friend shouted from a raft called Advertising. What luck—there were a few seats left! And people were drinking! With nothing but a copy of “Ogilvy on Advertising” in hand, he jumped in and started swimming.
Colin is almost certainly going bald but can’t get anyone to believe him.
Ana got into design the way we all do at age six: by drawing dalmatians. Practice makes professional, as they say, and today Ana can (and will, and does) draw anything she wants. Birds are her favorite, though: a serious bird nerd, she once kept three white doves as pets, and she still spends hours reading up on birds online. The rest of her energy goes toward good music and good food—proper fuel for any creative soul.
Ana loves all things teensy. Special shoutout to tiny teacups and itsy-bitsy chairs.
Culture and Operations Manager
Michelle is an expert relationship builder and organizer of things—a true Virgo. She’s worked in community development, government, and on the other side of advertising, appearing in spots for Aussie brands you’ve never heard of. She fell in love with her future husband on a two-week holiday (that’s Australian for “vacation”) and moved here for good two months later. USA 1, AUS 0.
In process there is peace.
Director of Insights & Experience
Jess’ vice isn’t coffee (ew) or chocolate (double ew): it’s jam-packing her time with ways to learn new things (like dumpling making) and ways to pass on what she knows (by TA’ing classes for up-and-coming UXers). She takes user needs advocacy dead seriously, so if you’re a user of anything, or have users using your thing, you’ll want Jess in your court.
No, it isn’t short for Jessica. Ask again and just see what happens.
Art or computers? Computers or art? Such were the questions tormenting Zach as he tried to map out life after college. Then he landed his first job at an ad agency and discovered he could do both. Huzzah! When he’s not pushing pixels, he’s probably playing board games or practicing parkour in hopes of becoming a real life ninja.
He can standing broad jump over 7 feet on a good day.
Tyler is a former art director who became disillusioned with advertising (he’s since returned to his design roots for reillusionment). Yet another Madwell Bostonian, he comes complete with an addiction to Dunkin’ Donuts iced coffee—especially in the winter—and yes, after a few beers he’ll gladly do That Accent. In addition to beers, he likes bear hugs, soft cheeses, hard cheeses, leg day at the gym, heavyweight serifs, and subway air conditioning.
Only 14,607 days left until Tyler can retire to the Florida Keys and do nothing but fish.
My bio is coming soon!
Chris was born and raised on the mean streets of Denver. Off duty, you can find him illustrating various food items, riding bicycles, creating 3D characters, and shredding in skate parks with his 30+ crew. He occasionally shows up to work with a homespun “mummy” wrap on his foot, a telltale sign that he “raged his brains out” just a bit too hard at the park the day before.
He giggles. A lot. He blames it on nervousness and/or his love for all things in life.
Associate Strategist, Insights & Experience
Experimental drama and brand strategy have more in common than you'd think. Both require a deep understanding of your audience, as well as obsessive research on a topic until you're an expert. And for her next trick, Madie will read your horoscope while playing lacrosse.
Ask Madie about portage (after you google "portage").
You know that feeling you get when you become a designer just to work on the Harry Potter franchise, but then they wrap before you finish school? Or how it feels when you suddenly notice your phone isn’t in your pocket? Or when you can’t remember if you finished that cookie or just misplaced it? This concludes our tour of Paco’s psyche.
Paco knows how to be awkwardly silent in 4 languages.
Social Media Coordinator
My bio is coming soon!
In kindergarten, when Annie’s teacher asked her what her favorite animal was, Annie proudly declared, “a pegasus.” She’s since been told that pegasuses (pegasi?) “aren’t actually real,” but she still has her hopeful doubts. Nowadays she puts her imagination to good use daydreaming about taglines, brand activations, and the occasional far-off place filled with majestic winged ponies.
Annie had a pet ferret growing up, which fueled her now-very-real desire to own a pet fox.
While Matt was always into drawing—in high school, he was an avid in-class doodler—he credits his father for turning him onto the Sunday comics. Matt counts Dr. Seuss and Doug Funnie among his influences, and in other news, he’d happily eat bagels with cream cheese and lox for every meal.
If Matt had his way, “Return of the Mack” would play every time he entered a room.
Director of Finance
My bio is coming soon!
Senior Creative Producer
Kalynn has produced creative for everything from architectural lighting design to the Philadelphia 76ers to good old-fashioned Vice magazine. Lessons learned? Print is cool, basketball is meh, and good lighting is critical. (To this day, she'll still pick a restaurant or bar on its lighting alone.)
Nicknames currently in circulation include Kalynnifer Lopez, Kalynnor Roosevelt, Don Kalyeone, Kaytor Tot, and Corn Nuts.
Cecily was hanging out in the fashion industry, just minding her own business, when suddenly she fell through a trapdoor that led straight into advertising. Luckily she’s weirdly good at untying knots, which has come in handy. Plus there are Cheetos here (crunchy AND puffy). So far so good, people.
Cecily is a Gryffindor.
At age 22, David “Steak” Salisbury (get it???) jetted off to Hong Kong to live the glamorous life of an underpaid junior copywriter. After getting his fill of being very, very far from home, he returned stateside for another dance with his beloved West Virginia (he’ll tell you all about it, trust us) before making the big move to the big city.
David is a half-decent tennis player and half-decent saxophone player (just not at the same time).
Associate Design Director
When Courtney was little, she “worked” with her architect dad by “borrowing” all his good supplies for her “creations.” Eventually (very eventually) she realized she liked graphic design more, and her dad’s supply stash was saved. You’ll know Courtney on sight by her Vantablack wardrobe and mega-seriously-for-real fear of clowns.
Grey counts as a pastel.
Jacob grew up in the Endless Mountains of Pennsylvania, raising tadpoles and catching fish. He quickly formed an affinity for painting and drawing comics at school, and has never stopped making art. Considers himself to be painfully shy, but still can't resist trying to make people laugh.
Jake types with his two index fingers. Take that, public school system.
Co-Founder and Chief Creative Officer
Completing creative marathons requires limber, buoyant legs and excessive stamina. At a solid 5 foot 7 inches tall Chris has the creative legs of a pigmy elephant combined with the speed of a full-sized adult cheetah (without the balance). Chris's design career began at the ripe old age of 5 when his mother provided him with a budget to decorate his bedroom to his liking. He has since maintained the philosophy that what he sees in his head he should attempt to manifest, no matter how hard, and always on a budget (for the most part).
Feels that watching Nicolas Cage movies purifies the soul while connecting one's subconscious with the cultural zeitgeist. Especially Bangkok Dangerous.
Senior Media Strategist
When he's not busy making numbers feel appreciated (data can’t geek out over itself), Gabe dedicates himself to things like tattoo-getting, beard-having, trip-traveling, and his beautiful daughter, who also happens to be Jackson’s biggest fan. (What are the chances of that?)
Gabe’s father is French, his mother is American, and he was born and raised in Germany. Ciao!
When you start out selling hearing aids over the phone (true story), you walk away with a loud voice and a pass to do literally anything else. Since that auspicious start, Jenita has worked in theatre, brand marketing, account management, and content production. Off the clock, she gets her kicks reading between the lines and making collages, which she completes to the halfway mark before abruptly stopping.
At dive bars, Jenita typically orders tea.
What do field marketing, a Brooklyn funk & soul label, American Idol, and pickles have in common? Hannah. Before she was a Madwell account manager, she founded a field marketing company, hand-stamped over 4,000 45’s, and worked for an American Idol judge. And the pickles? In kindergarten, she’d host pickle parties and dole them out like they were hundred dollar bills.
Only quarter-sliced kosher dills need apply.
Associate Creative Producer
Right after graduating kindergarten, Allie set off on a straight-shot career path toward becoming a cat. She cut ties with that dream when she realized that cats can’t make color-coded spreadsheets, or buy themselves delicious New York pizza, or make a bomb marinara sauce every Sunday to soothe the pain of not even being Italian.
Regarding Buffalo: no, there isn’t always six feet of snow; yes, the Bills lost again; and no, she doesn’t have the accent (anymore).
Some people stumble on design. Not Olena: design was always part of her master plan, starting with after school art classes back in her native Ukraine. Aside from being a designer at Madwell—she’s on her second tour—her favorite job was being a florist, where she learned to arrange hundred-rose bouquets. It was great, except on funeral days.
Olena has a certificate in group consulting therapy but isn’t convinced it’s legit.
Chris's paper trail suggests he's well versed in social media strategy and event production, but his wandering mind and thirst for capturing a moment in time have led him into a photography career. He discovered his knack for picture taking by non-abrasively approaching his pretty friends to take their photos. This eventually brought him to, well, here.
Trap music soothes him.
Jason is a Texan who moved to NY because he heard about it in a rap song (really pretty much all rap songs not by Dre). His eyesight is on the Mr. Magoo level but his design third eye rivals the power of Cyclops (the optic blasts from the X-Man, not the Greek epic god-spawn). Branding and typography are his passions, as are bean & cheese tacos with bacon and guacamole. And bright colored shoes.
In order to be employed at Madwell, Jason inadvertently spent a night in jail. Seriously, he was handcuffed on Madwell time. That's dedication.
Senior Strategist, Insights & Experience
Contrary to urban legend, the infant Ben X. Trinh was not rocketed to Earth from a dying planet. (He was in fact born in Arkansas and raised in Memphis.) He's worn as many metaphorical hats as he owns pocket squares: illustrator, graphic designer, bartender, lead singer. You could say that this multitude of experience makes him ideally suited to Design Experiences, or something.
Ben crafts a perfectly accurate margarita.
See that face? That's the face of the worst skier to ever grace the Rockies. While a student-citizen of the great state of Colorado, Emma had to be personally escorted down the mountain due to her dangerously low speed. On the upside, you’re also looking at a bonafide bagel expert (Brooklyn, baby) and a faithful member of the cult of snacktime.
Emma has a debilitating fear of dead birds. Attention, Jackson: no gifts please.
Lisa’s PR background means she’s licensed to take people out and chat them up over drinks; her time in London means she can do it in a British accent. She’s a firm believer in the transformative power of red lipstick, and in her free time, she’s studying French (fluency status: en route). Lisa also happens to be Madwell’s only certified etiquette consultant. For now.
Lisa is terrified of birds. (You never know what they’re going to do next.)
Associate Creative Director
This Laura goes by many names (e.g., Jumpsuit) and wears many rings. She's sort of always been a writer, but it wasn't until she penned a short story about vampires and gave her English teacher nightmares that she considered pursuing it as a career. When she isn't staring into the void willing new thoughts to life, you can find her drinking whiskey at sundry dive bars and attending heavy metal concerts as well as non-thrash related musical happenings.
Laura was born and raised in Louisiana (not New Orleans). She makes up for not having an accent by making really, really good gumbo.
Since she was a wee babe, Christine’s family knew she’d be an artist (her macaroni art was that good). From doodling and drawing to lumberjane-ing and graphic design, she’s always had a passion for creating something out of nothing. When she’s not busy building brands, she works as a volunteer pet paramedic (she once gave CPR to a hamster).
Christine’s great at naming exercises. Case in point: she named her bicycle Bruce Wayne.
Social Media Strategist
Andy got his start at a pioneering social media marketing firm when brands were just starting to realize how powerful social media marketing could be. He believes social media should be an open line of communication between a brand and its humans that’s not just painless, but positive. He prefers Instagram for discovering visual artists, Twitter for breaking news, and Snapchat for lolz.
Andy has had tens of thousands of dollars’ worth of surgery on his hand thanks to a run-in with a Sunfish. (The boat, not the fish.)
Yes, KAT took her MCATs. No, she didn’t stick around to find out how she did. Instead, she went straight home, rounded up all 300 of her trusty dollars, and moved cross-country to NYC, where she discovered her love of UX and people watching avec champagne/rose/tequila. Best decision ever.
Go ahead and google “fluffy cows.”
Ju got to advertising by way of fashion merchandising. He got to fashion merchandising by way of graphic design. He got to graphic design by way of the Korean military, where he served as a firefighter, and he once got to Santiago by walking 500 miles. (Ju appreciates the fine art of taking the long way.)
Want to talk music? Ju has operators standing by.
Al’s hard work keeps the Madwell mothership in ship shape despite generous “help” from Jackson, who likes to chase any equipment he’s using just as he’s using it. It’s worth the trouble, though: channeling all his catly powers, Jackson has figured out how to open the door for his friend when he needs a hand.
The bear is Al’s spirit animal; the steak is his spirit food.
This fourth-generation Queens native enjoys moving to a new apartment every three months and to the west coast and back every three years. Other hobbies include flat-affecting, frozen burrito eating, and obsessive Sonos playlisting. Joyce is also a dog-loving cat owner who aspires to own a visually impaired pug whom she will call Raisin.
Joyce wrote a book about how to survive a shark attack. CliffsNotes: Squeeze the shark’s eyeballs. They will feel like peeled plums. Do it anyway.
Director of Media
Frank is a veteran of big media agencies (“Death Stars”) and boutique creative firms (“The Wild West”) alike. When he’s not holding down Fort Media, you’ll find him cruising the city with his three kids in a fresh Toyota Sienna or watching his beloved Georgetown Hoyas and Army Black Knights take care of business.
Frank’s dog once met Bill Clinton’s dog. It was pretty chill.
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It all began in a one-room loft in Bushwick. While we’ve left the loft behind for a bigger spot up the block, we’re still in our native Bushwick—and now in Denver, too.
Madwell is in a constant state of motion. Our creative weather patterns change from one moment to the next, from room to room, from backyard to balcony, as we form, re-form, and re-re-form groups for work and play.The neighborhood
While it’s gaining momentum as a beacon of Brooklyn cool, for us, Bushwick means business. We’re situated along a stretch that’s equal parts residential and industrial, because that’s where the good ideas are.The office
Our Denver office is a slice of classic Brooklyn determination served up with a side of cool Colorado living. (We may or may not be in possession of an office bicycle.)
Our office itself is located right above Denver’s Central Market—specifically the bakery. Our mouths water all day long.The neighborhood
From craft brewers and distillers to artists and agencies, the RiNo district of Denver is a diverse creative hub. There’s inspiration to be found on every street corner.The office
We’re always looking for the smart, purposeful, crazy people we need to help keep Planet Madwell spinning. Check out our open listings below to see who we’re hiring right now.
Don’t see the position you have in mind? Need more information on the view from the Denver office or details about Brooklyn’s office cat?Say hello