Great Steaks & More’s founder got his start at a hand-cut butcher operation in Chicago’s old Union Stockyards. As you might imagine, he’s a no-nonsense kind of guy – and he’s very into his steak. So we tried to imbue the design and copy for Great Steaks’ website, shipper packages and various collateral with that same no-nonsense, steak-obsessed attitude. (Okay, maybe we added a little nonsense).
We not only designed, wrote copy for and programmed the Great Steaks site, we also art directed the photography – controlling every aspect of the site’s branding. And we optimized the conversion funnel and checkout pages, which resulted in an 174% improvement in conversion rates, and a 58% drop in cart abandonment rates.
Finally, we carried the striking, red-white-and-black color palette and unique voice of the website through to real-world collateral like shipper boxes, t-shirts and gift cards, ensuring a seamless customer experience.