Okay, KIND bars are not from outer space, clearly. BUT! They're such a surprising combination of natural and delicious without the endless array of chemicals, preservatives, and fillers found in most snacks that they seem out-of-this-world. They've been our client since the day we founded our agency, handing us our first gig: a simple 10-page corporate gift brochure. Since then we've had the honor of working with their in-house team to expand and deepen KIND's brand identity across a variety of mediums from websites to traditional out-of-home to product photography (and quite a few places in-between). KIND bars consumed along the way? 6,000+. Proudly.
We redesigned KINDsnacks.com from the ground up, making it the best brand awareness platform and revenue driver possible. Since the new site launched in 2010, their online revenue has grown over 600 percent. We also did A/B and multivariate testing to further optimize the conversion funnel after launch, ran targeted paid search campaigns and designed and sent out dozens of email blasts to their tens of thousands of subscribers.
And we built the second iteration of KINDMovement.com, a site designed to facilitate widespread planned acts of kindness. To date the movement has inspired more than 100,000 acts of kindness...and counting.