Yes, really. Penny Preville has the most elegant, intricately designed baubles we’ve ever seen. Penny came to us needing a beautiful and engaging online showcase for her hundreds of pieces of custom-designed jewelry.
We built a site with rich photography showcasing various pieces, and a minimalist navigation. Visitors can sift through the entire collection through an easy-to-use interface. We applied the same principles when designing the custom, robust backend CMS, making sure it reflected the use and aesthetic of the frontend.
The backend allows Penny Preville to easily update their jewelry inventory sitewide, and allows individual store managers to show customers Penny Preville pieces normally only available via wholesale. We also built a store locator that plugs into the Google Maps API, keeping it constantly up-to-date. See the site →