Who We Are

Was Charlotte destined for advertising, or was advertising destined for her? Her mom is an adland vet, and Charlotte starred in a Gap campaign when she was small, so it’s no surprise either way. When she’s not pushing pixels and ideating greatness, find Charlotte hiking with her adorable pup Kona or crushing black diamonds on the slopes.

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Julianna Hough spilled a drink on her at a nightclub once.

“Scroll fingers” is a thing, and Madison’s got ’em. Which—surprise!—makes her the perfect community manager. She’s also got a knack for running into celebrities on the street, pulling all-nighters, and cooking a mean risotto. And she’s got a borderline obsession with detail, so you know her plating game is 12/10 107% of the time.

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She used to be a hair model and was featured on health.com.

A fun fact about Darren is that he once interviewed Ashton Kutcher for a podcast. Darren's perfect day would start with a hike and end with a board game!

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Darren has finished 4 marathons.

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Bio coming soon!

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All work and no play makes Steve a kickass managing director. Steve has been working since he was eight years old, which is ironic, seeing as how his great-great-uncle helped pass the child labor law. Yet somehow, it all works. Impressive. And the fact that he’s a SAG-legit voiceover actor? Double impressive.

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Steve knows all the words to American Pie. The song, not the movie.

Meet Jen, a Midwestern Virgo and a jane-of-all-trades. After graduating with degrees in English lit and pre-med, she then earned her art wizardry wings at design school. Jen’s past lives also include managing an outdoor bike shop and scoring goals for the University of Leicester soccer (ahem, football) team while studying abroad. (Seriously Jen, what’s next on your to-do list?!)

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Jen’s cat, a former round boy at 23 pounds, is now proudly down to a svelte 16 pounds.

Elinor used to live in France in an old hospital and raised chickens. Elinor got her driver’s license four years ago and still hasn't driven.

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She likes to make miniature foodie barrettes for kids.

Have you or someone you know been the recipient of a greeting card from Buenos Aires, Puerto Rico, Miami, Virginia, or Michigan? If so, was it signed “Gaby”? Because at one time or another, she called all five destinations home. It only took a decade of MTA delays and midnight bodega bagel runs before she reached verified New Yorker status.

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Go blue!

Nay used to play World of Warcraft with Leeroy Jenkins and has over 1000 hours played in Animal Crossing.

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Nay owns over 300 video games.

Bio coming soon!

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Conor joined Madwell in our equivalent of the stone age, when we still worked in a one-room loft and designed things by rubbing sticks together. Over the years, his interests have grown far beyond his foundations in fine art and digital design into printmaking, animation, even some code—anything he can get his sticks on. In fact, he gets so worked up about all the cool things he has yet to create that sometimes he just watches Netflix instead.

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Conor has the daddest dad humor of us all.

My Bio is coming soon!

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Diana started her career as a copywriter in an agency so tiny that she doubled as hand model for a ballpoint pen account. So tiny that on shoot day, the client paid to have only one hand manicured. These days, she’s saved enough to have all fingers and toes tended to. Good thing, since you’ll find her in flip flops till the first snow.

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Diana’s into fermenting things, so keep your cabbages under lock and key.

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Kyle tries a new "activity" each year - one of his recent activities was trapeze school! Movies are his favorite type of artistic expression.

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Kyle interviewed Harrison Ford at his first professional job.

My Bio is coming soon!

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Mike is a tough man to pin down. An expert-level frequent flyer, he once flew from New York City to Honolulu and back again just for the frequent flyer miles (and a quick Mai Tai). There’s a good chance the giant red "escape" key on his keyboard teleports him to the nearest airport.

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Mike is an aspiring pinball league champion. (Watch this space.)

For starters, everyone should know that Ronald is extremely online. This j-school alum is a social media savant and a maestro of memes, which also means he isn’t afraid to throw shade at brands suffering from a tragic case of “How do you do, fellow kids?” For further inquiries about emojis and what the heck a #finsta is, slide into his DMs.

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Ronald would best describe himself as “hangry.”

A perfect day for Jocelyn would be sunny 75-degree day by the pool or at the beach with friends. Jocelyn's all time favorite food is noodles.

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Jocelyn never learned how to drive (city kid!)

Chris believes great work ethic is the backbone of design. He spent the past eight years rowing competitively at the Varsity and Collegiate level, a sport requiring daily 5 am wake-ups. Luckily, this has given him a high tolerance to the effects of sleep deprivation, an accepted job hazard for any young designer. He also has a mild obsession with Chipotle and struggles each day he goes without it. Chipotle, you're on notice: come to Bushwick, dammit.

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Has a passionate hatred for shoe laces and is anxiously waiting for the day velcro comes back into style.

Hailing from a family steeped in the visual arts (her great-grandfather was a typesetter in the Depression and her mother is an artist/art teacher), Julia is one of Madwell’s resident experts in making things look awesome. Her heroes are Carl Sagan, David Attenborough, and Edward Gorey.

Julia is also quite fond of kittens, steak, and becomes irritable with lack of proper food and rest.

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Reared in Belgium. But can’t speak French. Or Flemish.

Danielle lived in California her whole life until she moved to NY to start working at Madwell! Danielle is an only child with no first cousins, but she’s made lots of friends over the years whom she considers her chosen family.

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Danielle wants to foster senior small dogs, particularly chihuahuas, which frankly sounds wonderful!

Bio coming soon!

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My Bio is coming soon!

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Libby fell in love with words early on, writing her first “novel” at the age of nine on her parents’ computer. (The book was Titanic fanfiction, as one does in 1998.) Originally from the Midwest, she studied journalism and psychology in college and then moved to the Big Apple. Turns out her background vibed with advertising, and her disposition vibed with New York City.

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Libby hasn’t eaten a doughnut in 20 years. Could Bushwick’s Dun-Well Doughnuts break the streak? Only time will tell.

Sam once attended China’s version of the Oscars in the city of Wuhan.. When he was a kid, his phone number was only three digits long.

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Sam has climbed Mt. Doom.

My Bio is coming soon!

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Bio Coming Soon!

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David is a man of vision, and he’s no stranger to making those late-night musings a reality. Visionary proof point #1: a life of steadfast vegetarianism comes to a crashing halt following a vision of hamburgers in the night. Visionary proof point #2: Madwell. (Bushwick-based ad agencies don’t just appear out of thin air, see.)

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From his OG endeavor (www.freediamondearings.com!) to that newfangled bitcoin, David has been out here mining for web gold, well, as long as he can remember

Bio coming soon!

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What do Bar Mitzvah backup dancing and accounting have in common? Passion, curiosity, attention to detail…and Doug. Discerning by nature, Doug is naturally also among the fussiest of the fussy Madwellian eaters, our beloved King of Carbs. Bring him your pastas, your breads, your cookies, your crackers, your cakes. Now you're speaking Doug’s language.

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Fun Fact: Despite his last name, Doug dislikes any and all seafood.

Matt sees effectiveness in design as providing a holistic experience that breeds trust, delight, and true engagement with users. His sensibilities are influenced by his background in architecture; he often dives into distinct project components including visual/interactive design, coding, or conceptual planning. He and David constantly battle for the title of Madwell Ping Pong Champion, but only after Matt has made a ritual French Press.

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Matt has eleven toes.

Emma’s happy place? Wherever the cardboard and hot glue is—her not-so-secret love is crafting, after all. Our very own MacGyver also devotes her precious time to kayaking with Orca whales and even shape-shifting à la Nymphadora Tonks. (Okay, that one may just be a fantasy, but can we pretend it’s real?)

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This is Emma’s first job out of college! *sent with confetti*

My bio is coming soon!

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Jeff is an inventor who moonlights as a writer who daylights as a creative director. What Jeff does best, though, is churn out creative ideas however a brand needs them most, and he’s got the trophy case to prove it. But his favorite job of all? That’s easy: Dad.

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Jeff has had a lot of jobs in his time, including (but not limited to) a gig as a parachute packer.

A New York native, Julia headed west to Colorado for college and ended up sticking around twice as long as expected. There she worked with one agency specializing in custom installs, apparel, and high-end merch and another, smaller shop (population: Julia) working alongside a polar explorer. Team arctic wildlife for life, y’all.

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Julia has had nightmares involving Oreos.

Justin has a 5-year-old dog named Loki. Stay tuned for Loki to make an appearance on various calls. While Justin was born and raised in New England, he currently lives in the mountains of Colorado.

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Justin is a big soccer fan (EPL & MLS).

In a parallel universe, Will is an engineer. In this universe, Will left engineering school to become a chef, a career he actually likes. Building on his experience baking and selling apple pies to his neighbors at age 6, Will blends business and chef-ery to help Madwell develop and launch new food innovations (and host the occasional high-end backyard barbecue).

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Will’s favorite food is whatever vegetables are in season.

Sean takes organization and cleanliness very seriously, except when it comes to cleaning his own keyboard. He’s a double index finger typing prodigy who loves discussing social marketing trends as much as he likes pontificating about whiskey. FYI, you’re drinking it wrong.

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He’s not a millennial. Shhh, he doesn’t know it.

Eric is our most introverted extrovert. An aspiring self-made pianist and avid maker of pestos, this Kansas native is also a fantastic plant dad (just ask his plants). Although there was once an outside chance he’d become an oil painter, as a designer, he can (1) photoshop pimples away, (2) make money, and (3) do it all without ruining his clothes.

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Eric’s perfect day consists of some combination of breakfast food, puppies, outdoors-ness, rap, and a boat, maybe.

Welcome to a Russellian utopia, wherein Russell drives a Tesla and Elon Musk has personally installed 1,000,000 new car charging stations in the East Coast. Here, teleportation is an Olympic sport, and Russell’s friendly aura is beloved by all—so much so that he sells his own range of locally sourced good vibes. Seriously, save us some.

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Russell played piano for seven years and remembers nothing from it.

Jabs knows good art when she sees it; after all, this MICA grad has been art-ing her whole life. Pokemon? Art. Blink-182? Art. Mario Kart? High art. And when she’s not busy consuming art, she’s creating artful brand stories of her own. From challenging herself conceptually to bringing ideas to life through design, Jabs lives for it all.

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Jabs has mastered the side hustle: she spins records and runs her own pin and accessories brand on the side.

My Bio is coming soon!

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Tweenage Alex emerged from her first-of-its-kind creative high school with nothing but pure love for design (and a documentary about mimes). Now, fueled by her Bay Area chill/Detroit hustle/NYC ambition, grown-up Alex wakes up ready to rock steady every day, so pumped to work her craft that it moves her to tears on the hour.

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For three years, Alex spent her Saturday mornings teaching art and creative writing in a maximum-security prison.

Pore through Devin's grade-school notebooks and you'll find weird rhyme schemes, basketball recaps, and creative stories. As an adult, he never outgrew those passions—no small feat, since at 6'5", he outgrew pretty much everything else. At Madwell, Devin thrives on solving language puzzles and his memories of dunking. (He swears he will again one day.)

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Devin is on a lifelong quest to find the world's best chicken wings.

Sarah has had marketing on the mind ever since she was a wee college undergrad, but after discovering the perfect storm of business and creative that is agency life, she was officially hooked. In between campaigns, this globetrotter has managed to visit a whopping 30 countries, including Germany (and not even just because it was Oktoberfest). Prost!

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Looking for the perfect song for the perfect mood? Sarah’s got you covered.

Frank has 13 years of experience in building for the web, many years of that overlapping with building things out of glass, steel, and concrete. Letting no detail go without care, he is constantly pushing his skills forward in both the design and development realms. He follows Car & Driver, Consumer Reports, and the decaying state of the retail industry at Labelscar.com

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There are only a few things on this earth he does not have an opinion about.

Ryan caught the ad bug way, way back in the day after shadowing a designer and discovering the wonders of creative problem solving. After majoring in design and working for a financial newsletter service in Baltimore, Ryan made his way up to good ol’ New York and joined us right here at Madwell. His only career regret thus far? A morning commute featuring the R train.

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If Ryan had a superpower it would be the ability to zap every mosquito in any room.

In her 15+ years of experience, Venus has worked at creative agencies, client side brand marketing, start-up environments and consultancy. She has worked with many iconic brands like Pepsi, Kraft M&M Mars, Gillette, Calvin Klein General Mills and more! Venus is a visionary leader who is passionate about the ad world, she balances creative and analytical thinking to develop strategic solutions for whatever business need comes her way. She loves the dynamic world of advertising and the creative that drives it.

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During her free time she enjoys spending time with her family (husband, two kids and dog), trying new restaurants, traveling, Orange Theory and creative writing (when she has time).

A proud triple Libra in the Astrology wheel, Zenzile is the harmonizer and the pulse checker in everything she does. Toes dipped in multiple puddles is a norm. She lives life through immense floods of color and abnormal form while submersing herself in positive sensations through music and fun screensavers.

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Fun fact: Elton John held her as a baby in a Whole Foods checkout line. “What a cute baby!”.

Like any good night owl, Anna loves coffee and African drumming. Although her raw sketching and scribbling skills have given an organic edge to many a Madwell project, her cream cheese bust of Kevin Bacon is still one of her proudest pieces. Anna’s favorite color is Pantone 5773 C; her second favorite color is organization. (If all the dishes are washed and lovingly aligned, we know she’s been by.)

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Anna was once bit on the buttocks by a penguin. And she has an unhealthy (literally) fear of vegetables.

Let’s get one thing straight: Jenny Liu was born to plan. And we’re not just talking media, either. Need lunch inspo? Travel advice? Jenny’s got a spreadsheet for that. Word to the wise if you’re looking for a Saturday excel tutoring session, though: this ski bunny hits the slopes every winter weekend. (Watch out, MWCO.)

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Jenny once spent a whole summer running a chicken stand at a New York flea market.

Charity had had just about enough of changing bed pans in the ER when she decided to do something a bit more…colorful, if you will. So she tossed out her latex gloves and dove head first into the bright and brilliant world of word wizardry. When not scribbling or typing away, you can find her in the dance studio, tickling the ivories, and wearing clothes that aren’t scrubs.

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Despite checking every gift shop on every trip she’s ever taken, she's still not found her name on a tiny souvenir license plate.

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My bio is coming soon!

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A self-declared nerd (New York State Science Olympiad champion for life), Rachel can and will school you in a game of “what bird is that.” And if avian trivia isn’t your thing, quiz her on her brewery geography: she’s only been to 90 of them. Her only known weakness is hot sauce.

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Rachel has a cat named after the Ghostbusters demon dog, Zuul.

Being selected as the captain of her high school basketball team told Brigid one thing: her team leadership skills and generally positive attitude MUST be greater than her bench warming skills. A knack for meticulous to-do lists, tenacious bank account monitoring, and avoidance of her mother’s advice to go into Accounting led her to the wonderful world of Production and Account Management, which has proven to be the perfect fit.

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Baby Brigid spent the first year of her life in a body cast.

From atop the sinking ship of his existentially confusing career in banking, Colin scanned the Great Sea of Employment for a champion. Just then, a friend shouted from a raft called Advertising. What luck—there were a few seats left! And people were drinking! With nothing but a copy of “Ogilvy on Advertising” in hand, he jumped in and started swimming.

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Colin is almost certainly going bald but can’t get anyone to believe him.

Bio coming soon!

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Name a movie and, statistically speaking, Colin has seen it. This cinephile sees between two and four films a week, and movie-watching isn't even his official side-hustle; that’s illustration. It’s partly how Colin got his ad-world start—as an art director—before finding his way into the wild world of creative production.

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Want to see some of those sweet illustrations? No problem; Colin regularly showcases his work all across the country.

Shannon is a huge Taylor Swift fan and was even invited to her NYC apartment in 2014 for an album listening party.

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Shannon loves traveling, so much so that she studied abroad in Rome in college.

Young Scotty got his start in animation as a child prodigy post-it flip-book artist. All these years later, he hasn't doubted his line of work once—except for the time he took a stab at burrito blogging, or that stint surfing, or that time he contemplated a career in Muppeteering...

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Scotty’s idea of a perfect day is twofold. Part one, a foot massage. Part two, a magic show.

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Heather has spent the pandemic year(s) traveling and staying out of NYC. She’s been to Aruba, Mexico, Italy, France and Germany, as well as hiking through national parks in the Western US.

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Heather drove the Oscar Mayer Wienermobile for a year after college.

My bio is coming soon!

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Picture this: a stroll through Central Park, the latest, greatest mystery novel, and a Dunkin medium iced coffee with a dash of delicious butter pecan syrup. That, my friend, is Kristen’s perfect day. To complete The Kristen Experience, grab a Subway footlong with extra mayo and chipotle sauce and then snuggle with some kittens.

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Fun Fact: If Kristen had a superpower it would be flying. She’s terrified of planes and would rather do it herself.

A control freak at heart (her words, we swear) Meg and Production are a match made in heaven. After a first career in the publishing world, Meg found herself craving a faster paced environment. So ever so bravely, she called it off with the books and drove off into the sunset with her new love: project management.

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Fun Fact: Meg is the proud mother of a grumpy and finicky cat named Babka.

How does one get into this line of work, you ask? Simple: one follows one’s love for art direction and design. And why does one love it, you ask? Because it’s amazing to create something so simple and streamlined that evokes such a strong reaction from people. And what does one do when not designing, you ask? One golfs. You ask a lot of questions.

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Alex hails from the same town as Charlie in the original Willy Wonka. Or does Charlie hail from the same town as Alex?

My Bio is coming soon!

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Sydney didn’t need to visit the Empire State to know it was the place for her. She just packed her bags and boldly moved from Virginia, as you do. Her advice for all the other New York hopefuls out there: only fold your slice in the presence of real New Yorkers, winter is cold (like really cold), and another thing about that pizza: make sure to put hot sauce on it.

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Sydney is the proud dog-mom to one dachshund-corgi mix and the proud plant-mom to more plants than she prefers to count.

After getting his degree in art, Pedro took a major career turn to pursue professional cycling in Spain. Then he returned to the States to sell mortgages. So how did he get back to design without a portfolio? All it took was a knowledge of Illustrator for his neighbor Gary to spontaneously offer him a job. And for that, Gary, we thank you.

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Pedro has seven no-name chickens (he finds it best to not get too attached).

When Courtney was little, she “worked” with her architect dad by “borrowing” all his good supplies for her “creations.” Eventually (very eventually) she realized she liked graphic design more, and her dad’s supply stash was saved. You’ll know Courtney on sight by her Vantablack wardrobe and mega-seriously-for-real fear of clowns.

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Grey counts as a pastel.

Bio coming soon!

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Master coder turned master planner, Sandy has been managing projects since before Williamsburg was cool (Remember Trash Bar? How about before Trash Bar was Trash Bar?) After a stint on the West coast—and an even briefer stint in the South—Sandy returned to her beloved Williamsburg, where she spends her days enjoying the neighborhood’s more “grown-up” perks.

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Sandy’s dream afternoon? Beach, booze, heavy metal.

There’s a reason Charlie is our go-to guy for putting out fires: he was a firefighter for almost 10 years. These days, he’s all about building stuff (you know: carpentry, welding, brand identities…). He’s even restoring a 1984 Dodge truck. Maybe that’s why he’s so patient with us? Sorry again, Charlie. Thanks again, Charlie.

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If Charlie had a superpower, it would be to read Frankie’s mind. Frankie is Charlie’s dog, naturally.

Completing creative marathons requires limber, buoyant legs and excessive stamina. At a solid 5 foot 7 inches tall Chris has the creative legs of a pigmy elephant combined with the speed of a full-sized adult cheetah (without the balance). Chris's design career began at the ripe old age of 5 when his mother provided him with a budget to decorate his bedroom to his liking. He has since maintained the philosophy that what he sees in his head he should attempt to manifest, no matter how hard, and always on a budget (for the most part).

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Feels that watching Nicolas Cage movies purifies the soul while connecting one's subconscious with the cultural zeitgeist. Especially Bangkok Dangerous.

My Bio is coming soon!

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When you start out selling hearing aids over the phone (true story), you walk away with a loud voice and a pass to do literally anything else. Since that auspicious start, Jenita has worked in theatre, brand marketing, account management, and content production. Off the clock, she gets her kicks reading between the lines and making collages, which she completes to the halfway mark before abruptly stopping.

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At dive bars, Jenita typically orders tea.

Regina loves playing pranks on family and friends. Her friends got her a tortoise for her birthday as a joke, so Regina is a tortoise mom.

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Tortoises can live up to 50-80 years in captivity.

Bio coming soon!

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JP lived in a van in Chile and is a paragliding pilot.

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JP was awarded MVP at Domino's corporate pizza school.

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Klodet used to teach photography and is still very passionate about taking pictures.

Jason is a Texan who moved to NY because he heard about it in a rap song (really pretty much all rap songs not by Dre). His eyesight is on the Mr. Magoo level but his design third eye rivals the power of Cyclops (the optic blasts from the X-Man, not the Greek epic god-spawn). Branding and typography are his passions, as are bean & cheese tacos with bacon and guacamole. And bright colored shoes.

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In order to be employed at Madwell, Jason inadvertently spent a night in jail. Seriously, he was handcuffed on Madwell time. That's dedication.

When it comes to dollars and cents, Dan is our number one guy. Madwell’s financial spirit guide gets his kicks showing creative and finance how to collaborate in perfect harmony. When he’s not (gently!) crunching numbers, catch Dan pedaling a trusty two-wheeler around his great home state of New Jersey.

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He may have put his tuba practice on the back burner, but it was Dan’s low-brass training that inspired him to put his CPA skills to use in a creative industry.

This Laura goes by many names (e.g., Jumpsuit) and wears many rings. She's sort of always been a writer, but it wasn't until she penned a short story about vampires and gave her English teacher nightmares that she considered pursuing it as a career. When she isn't staring into the void willing new thoughts to life, you can find her drinking whiskey at sundry dive bars and attending heavy metal concerts as well as non-thrash related musical happenings.

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Laura was born and raised in Louisiana (not New Orleans). She makes up for not having an accent by making really, really good gumbo.

Briel lived in China for three years and she has an almost encyclopedic knowledge of movies and TV (like IMDB, but in human form).

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Briel can solve a Rubik's cube in less than 90 seconds

For Jake, danger is just another word, as scary as all the others. It was a college English professor who first showed him how weird, how provocative, how dangerous writing could be (see: Twitter) and the rest is linguistic history. He's also the 2nd-best ping pong player in any medium-sized group.

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Jake moved to NYC on a dare from his wife.

My bio is coming soon!

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It’s a Sunday in the summertime. The AC is on high (a mysterious benefactor pre-pays the bill). You wake up naturally, then spend the entire day cooking dish after dish with fresh and exciting ingredients. Your friends arrive to share in the meal. The wine is flowing, the charades are charading, and at the end of the night, everyone helps do the dishes. The end.

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Thanks for coming to Hayley’s perfect day. Please wash this plate.

Bio coming soon!

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