About

We think big, and act small. Our brand of creativity is about making ideas without fear, instead, with a childlike sense of curiosity. We’ve never faced a challenge we didn’t crack a grin at because we know what we’re capable of creating, and to us, work looks a lot more like play.

We are a tiny giant.

Founded in 2010 in still-industrial Brooklyn, we’re a proudly indie, integrated creative company committed to not acting like an agency. That means a few important things for you:

1

We create big, move-the-needle ideas in every conceivable medium.

2

We aim to deliver on, and sometimes even surpass, your KPIs.

3

We build our own ideas. No need for other agencies to execute our shared vision.

4

We dream big—which is why you shouldn’t come to us for traditional thinking.

5

We customize everything we do, with you and for you. No cookie-cutting here.

Chris Sojka

Chief Creative & Strategy Officer

It was just 15 years ago that Madwell started out as a nighttime pursuit until building enough momentum to rent a single room office in Bushwick, Brooklyn. Today, Chris continues to steer Madwell and all of its many sibling companies (aka divisions) towards an integrated ecosystem because when we say we aren’t an agency, we’re being cheeky. In truth, we aren’t just an agency.

Our creative energy is powered by Sibling

In 2019, we birthed Sibling to turbocharge our production game. Think of it as our triple-threat superhero squad: Starfish for content wizardry, Bankrobber for epic brand experiences, and Millwright for turning colossal ideas into tangible realities. Seriously, Google them—we don’t do small fries.

Sibling isn’t just about flexing our muscles; it’s your golden ticket to lightning-fast, top-notch results at a steal. With us at the helm, you’re getting speed, quality, and savings that make your wallet go ka-ching.

Grow further with Madventures

From day one, we’ve been all about diving deep into the business world, rolling up our sleeves, and making things happen beyond just pushing products. That drive led us to cook up a snacking ricotta product from nothing, to take a shot on a startup for diehard ballers, and to plant our flag in the cannabis scene with our own storefront right here in gorgeous New Jersey.

We’re not just talk—we’ve lived and breathed the highs and lows of building and running businesses. Whether you’re scaling up, breaking into new territory, or are in serious need of a cool physical space, we’ve got the knowledge and spirit to guide you to success.

Let’s build something together

What do we do?

We've literally never met a project we weren't super excited about.

Creative Development

Brand Identity

Concept Development

Brand Experience

Content Creation

Business Design

Broadcast Production

Videography & Photography

Strategy

Brand Positioning

Brand Architecture

Brand & Campaign Strategy

Customer Journey Mapping

Comms Strategy

Consumer Research & Analysis

Social Media

Social Strategy

Social Listening

Content Creation

Community Management

Influencer Marketing

Paid Social

Measurement

Media

Media Planning

Media Buying

Insights & Analytics

Partnerships & Integrations

Performance Optimization

Dashboard Reporting

Creative Technology

User Experience Research & Strategy

User Interface Design

Web Development

App Development

Augmented & Virtual Reality

Game Design & Development

Experiential

Event Planning

Event Design

Execution & Management

Fabrication

Installation

Who do we do it for?

We're proud to work with clients of all stripes and sizes. Here are some of the clients we’ve had the pleasure of working with.

Absolute Elyx

Jura

SFARI

Altra Running

JUST water

Simons Foundation

Babyganics

Justins

Success Academy

Bugaboo

KIND

Tetra Pak

Champ

Lonza

The Glenlivet

Cobram Estate

Lycored

Tetra Pak

Comb & Hive

Noosa

Uncommon Goods

Conductor

NYBG

USHG

Danone

NYRR

Verizon

Dialyze Direct

Oath

Visible

Google

Plum Organics

Vitacoco

Handsome Brook Farm

RifRaf

Waze

Happy Family

Rockport

The Williamsburg Hotel

Root

Willow

Schar

Zarbees

Jobs Ohio

SFA

Zing Zang

If you're a change agent, someone who wants to buck the status quo, a visionary who can see the future but needs help building a bridge to get there—we want to talk to you.

Get In Touch