Branca Luck Ra Music Video

Fernet y Cola is often referred to as Argentina’s national drink, it’s practically a right of passage and though Fernet, owned by Branca comes from Italy, many argue that Cordoba, Argentina is its true home. Luck Ra is a famous Argentina singer that has exploded in South and Latin America – Madwell noticed that on his socials, he very proudly drinks Fernet and talks about how much he loves the brand. It felt like a no brainer to do an original campaign with Luck Ra, as he continues to expand his audience base into the US.