e.l.f. cosmetics
Make up Over Makeup
- Content
Challenge:
Gen Z looks to internet-savvy brands to entertain them on their favorite social platforms. This puts pressure on brands to constantly produce content that's worthy of eyeball time.
Solution:
Use two of the internet's favorite exes (who haven't spoken in months) to make a long-form video that prioritizes relatable, emotional connection and savvy product placement.
