Fernet-Branca
Tales of the Cocktail
Challenge:
The annual Tales of the Cocktail conference presents a significant issue: despite being a renowned event packed with extravagant parties hosted by leading liquor brands, the majority of festivities are concentrated in the French Quarter. This means, guests find themselves restricted to a limited area of New Orleans, while locals are excluded from participating in the excitement. C'est terrible!
Solution:
We wanted to shake things up, to give every Fernet fan a chance to join in, not just those with expensive day passes. So we created a one-of-a-kind scavenger hunt, guiding folks through the vibrant streets of the Big Easy. Best of all? Our fan-first event is designed to be replicated in cities nationwide meaning Fernet can always have a bit of local flavor.
