We celebrated the strongest network of all.
We created Verizon's most-engaged-with social content of 2018.
Most phone service providers compete on the basis of coverage and strength of network, which is great when you can boast the nation’s best. But what would it mean if there was an even stronger network: our own?
Using all UGC footage and set to a track recorded by one of our own staff, we brought that insight to life in time for the holiday season. The spot transferred the idea of the network from Verizon to its millions-strong community and called on them to share. And they did: it became Verizon’s most-engaged-with piece of social content in 2018.