We disrupted the telcom world with a bold brand and activations out the wazoo.
In a function-driven category, here’s a painfully obvious truth: the phone service industry sucks.
Visible was created to fix that. No contracts, no brick-and-mortar stores, no foot-long paper bills. It would run on Verizon’s formidable 4G LTE network, but the association would stop there.
Riffing off a brilliantly simple visual ID from our friends at Pentagram, we developed a look and feel that was less manufactured and less reliant on operational features, instead opting for radical realness. We spoke the way only a disruptively straightforward brand could, and used every medium in the book to do it. As our competitors struggled to communicate with millennials, we made meaningful connections. We helped Visible walk the talk all day long so consumers could see, feel, and live a better phone service.