Champ
Brand Launch
Challenge
The condom category is not famous for innovation. Or empathy. Not surprisingly, that gulf in understanding between brands and consumers resulted in a condom-buying experience that was confusing, frustrating, and too often embarrassing for most men whether shopping in-store or online.
Solution
We created a sexual health brand for discerning men who aren't interested in hyperbole or bro jokes. The result? Condoms and lube you don't have to hide under the sink.
