e.l.f. Cosmetics
e.l.f. GRWM Album
- Branding
Challenge
Beauty and music are often viewed as separate worlds—beauty can push unrealistic standards, while music is a tough industry where only a few succeed. But what if we collided these worlds to bring out the best in both—and in people?
Solution
As the brand making beauty accessible to every eye, lip, and face, launch a "Get Ready With Music" album featuring 13 original tracks from emerging global artists. This bold fusion of artistry and storytelling bridges beauty and music, amplifying self-expression and redefining beauty. By reinventing the viral "Get Ready With Me" trend, e.l.f. delivers anthems for every mood and moment.