e.l.f. Cosmetics
e.l.f. Hairpin
Challenge
Beauty and music are often viewed as separate worlds—beauty can push unrealistic standards, while music is a tough industry where only a few succeed. But what if we collided these worlds to bring out the best in both—and in people?
Solution
As the brand making beauty accessible to every eye, lip, and face, launch a "Get Ready With Music" album, kicking off with an empowering single and music video that celebrates the idea of following your dreams and being unapologetically yourself in the face of outside opinions and expectations all while leaning into the e.l.f.’s slogan of “anything is e.l.f.ing possible.”
