Visible

Mothaly Advice with Law Roach

    Challenge

    In 2024, Pride Month arrived in the midst of intense political and cultural debate, with the LGBTQ+ community facing significant challenges to its visibility and rights. With forces working to diminish progress, representation became more critical than ever. Visible Wireless saw an opportunity to amplify these voices and connections within the community, knowing that in a time of isolation, being visible mattered.

    Solution

    Visible Wireless recognized the significance of chosen family within the LGBTQ+ community, especially for those whose biological families may not provide unconditional support. To authentically connect with this truth, Visible partnered with fashion icon Law Roach to create the “Mothaly Advice” campaign. The idea: "Motha" doesn’t have to be your biological mother—it’s whoever offers unwavering love and guidance through life’s highs and lows.

    Law Roach embodied the role on a TikTok livestream, offering words of wisdom and support, while Visible Wireless provided the platform to strengthen these vital connections. This authentic and heartfelt event resonated deeply with a community seeking comfort and solidarity.