OpenText
OpenText Brand 2.0
Challenge
We needed, as a challenger cybersecurity player in a category dominated by Goliaths that built their brands and defined the industry on fear mongering tactics, to break through with a better reason to adopt cybersecurity.
Solution
Instead of focusing on what cybersecurity protects you from, we shifted our focus to what it enables you to do, and in doing so transformed OpenText’s suite of cybersecurity products into tools to help people fearlessly live their best digital lives.