Visible
Score After Score
- Activation
Challenge
Visible Wireless wanted to emphasize its core value—unlimited one-line wireless for just $25/month on Verizon’s 5G network—during the NFL season in a way that would engage an audience who loves sports and gaming. The challenge was to communicate this value proposition while also standing out in a crowded, high-energy sports market.
Solution
To tap into the excitement of both football and classic gaming, Visible collaborated with Tim Kitzrow, the iconic voice behind popular retro games like NBA JAM and NFL Blitz. The result was a high-energy, retro-inspired ad that celebrated the thrill of football season with a nostalgic nod to over-the-top, fun sports video games. This dynamic spot not only showcased Visible’s unbeatable value but also connected with audiences by tapping into cherished memories, delivering an engaging message with a playful twist.